Shenzhen Enters Fashion Week Mode

The Organizing Committee of Shenzhen Fashion Week held the opening media meeting. Chen Biao, vice mayor of Shenzhen, delivered a speech at the meeting and wished Shenzhen fashion week successfully.

Shen Yongfang, President of Shenzhen garment industry association, thanked the staff for their support for this fashion week.

Then, at this time

The launching ceremony was held in the main show hall.

Qiu Hong, deputy director of the Central Government Liaison Office in Hongkong, Xu Qin, mayor of Shenzhen, Zhu Hong, former chief engineer of the Ministry of industry and commerce, Chen Biao, vice mayor of Shenzhen, Zhang Li, vice president of China Textile Industry Federation, Shen Yongfang, IMG, President of Shenzhen garment industry Association,

Jennifer Taylor, vice president of fashion department and Hugo Boss global women's wear art consultant, have pressed the launch button to mark the start of this Shenzhen fashion week.

This fashion week is held.

The target has been targeted at the four world fashion cities of New York, London, Paris and Milan.

Shenzhen wants to be a global fashion show. It plans to build Shenzhen fashion week into "Asia's top fashion week" in 5 years, and is among the international fashion week series.

Next, there will be nearly 50 fashion shows on the happy coast. The showroom will continue to carry out the static exhibition of designer's brand. There will be nearly 30 fashion events in the eight districts of the city, and Shenzhen will officially enter the fashion week mode.

Show your fashion attitude, make yourself fashionable and make yourself a street view, let Huayi Mei suit and inner beauty shine each other.

Fashion, never stop!

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As to whether other luxury brands will follow up the price cuts, Zhou Ting believes that Chanel's direct announcement of the price reduction is very brave compared with the previous various "discount" of luxury brands. Its demonstration role in the industry is bound to form an industry trend.

Zhou Ting pointed out that Chanel and LV never enter otrice, but do not discount or even increase their prices every year. They are very strong in protecting their brand image.

She also mentioned in particular that "the price reduction of Chanel should be the biggest shock to LV, and even a little" challenge ".

In the luxury industry, global price integration is an inevitable trend, and Chanel's approach will accelerate this process. "

According to Zhou Ting, with the formation of the "Chinese consumer market", luxury brands will start complacent, in Paris, in London, in New York, in Milan, in Seoul...

There are queuing Chinese consumers everywhere. Sales of luxury brands in Europe and America are skyrocketing. Some of the brand's 70% business comes from Chinese consumers.

But soon they found that it was abnormal.

"First, the stores in the Chinese market have become billboards and experiential shops, and sales are very bleak; second, sales revenue has increased, but operating profits have declined significantly; third, the brand has been developing in the Chinese market for more than ten years, invested a lot of manpower and material resources, and opened a large number of stores, operating costs have been increasing, but the market is hanging upside down.

If the price of the Chinese market is still high, the ultimate victim is the brand itself.

Therefore, we must let some of the consumption flow back to the Chinese market, readjust the price system, and make the brand channel reinvent, pricing strategy and customer management form a benign global operation mechanism.