Jin Jianhua: Clothing Brand Innovation Needs More Efforts

The output and export volume of China's textile industry ranks first in the world. This shows that our textile manufacturing industry has international competitive advantages.

Moreover, the textile industry is the livelihood industry, so we should get enough attention and development.

Our manufacturing industry is aimed at the United States, Germany and other countries, and now their financing rates are lower than ours.

Side lost in the starting line.

It is hoped that the state will give more attention to this aspect and create more favorable space for the development of the enterprises, which is very important to the development of the real economy.

At present,

Lack of clothing is a problem for China's clothing industry.

At present, China's apparel industry is mainly competing with international brands through low cost advantages, and lacks the real sense of international clothing brand.

At the same time, we can see some places.

The development does not form the resultant force of the brand. I think we must not develop the same advantages and develop our own characteristics.

On the one hand, our clothing enterprises should pay attention to the introduction of resources.

For example, we take the development of advanced customization by introducing advanced technicians from France and Italy, and set the goal of 5000 sets a year to achieve structural adjustment of industrial upgrading.

On the other hand, we must attach importance to the "going global" strategy. Not only large enterprises with financial strength can "go out", but those enterprises with their own characteristics and brand advantages can also consider "going out" and "going out" in various ways. Enterprises can go out step by step and step by step according to their strength and scale.

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At present, small and micro enterprises are faced with many difficulties in the process of creation and development. The disadvantages of funds, market and environment are important reasons for the failure of small and micro enterprises.

In addition, the internal management of enterprises is also one of the reasons for the failure of small and micro enterprises.

I suggest that China build small and micro enterprises failure external intervention mechanism.

How to build? First of all, the government should increase policy support for small and micro finance.

Due to the constraints of capital supply, small and micro enterprises are critical to their growth.

Second, guide social capital into small and micro enterprises.

The crowd raising mode of financial innovation will be more and more perfect. Especially the emergence of debt raising and equity raising mode will bring more financing convenience to the small and micro enterprises that have entered the operation stage.

Third, strengthen the construction of public service platform for small and micro enterprises.

It is suggested to expand the scope of chattel mortgage and allow all market players to set up mortgage rights by means of production equipment or products, semi-finished products, raw materials and movable property, so as to further alleviate the problem of financing difficulties for micro enterprises.

The government intervened in the establishment of credit reporting system for small and micro enterprises.

Only by constructing a perfect credit system can small and micro enterprises obtain convenience in financing.

We should establish a multi sector linkage mechanism and build a comprehensive administrative service platform for micro enterprises. We should set up a set of supporting policies for businesses, taxation, quality supervision, labor, safety supervision, economic and trade, development and reform.

Fourth, establish a small and micro enterprise counseling center.

It is mainly to establish an entrepreneurial training system for investors, to extend the duration of the enterprise, and to advocate the entrepreneurial training and entrepreneurial ability of the institutions supported by the government. This is an important way to improve the survival rate of the micro enterprises.

The government can also guide many small and micro enterprises to form cooperative organizations spontaneously, and jointly process and sell products. This collective marketing strategy can help small and micro enterprises establish and improve market channels.