Top Shopper Price Negotiation In Clothing Store
It is natural for customers to ask price, and it is often the first concern.
Although customers see clearly priced prices, they still like to ask how much they are asking.
Discount
。
The direct quotation method is 4960.
At the beginning, no preferential policies were issued. This is very correct.
It is inappropriate for many shopping guides to throw out preferential policies immediately after customers ask the price.
I often see this, once I saw a price marked 500 yuan Dongdong, or asked how much money.
I didn't expect the author to rush out.
Shopping guide said, you do not see, not write 500 yuan?
Sales mentality is more important than anything. Sales mentality is bad. 80% of customers will be driven away.
When the shopping guide does not throw out the preferential bait, the customer often asks: can we offer a discount? How much is it? How much is it? How much is the minimum? This time is the most test shopping guide, because the shopping guide is not well handled because of this problem, which leads to customers turning around or leaving the shop too numerous to mention.
The way to use this guide is to respond to the customer's price appeal by asking questions: can it be fixed today? The implication is clear that there can be a discount today, but it can not be fixed, and you can't give it any discount.
This rhetorical question throws the question back to the customer at once. It can attack and defend, advance and retreat freely.
In negotiating quotations, the general principle is to let the other side be as high as possible.
offer
。
Of course, when the price of the other party is far from your base price, you need a good maneuver.
Customers are very smart and ask customers how much they want to offer.
Because customers like this refrigerator, they say their bottom price is 4500.
The risk of asking the other party to quote is probably beyond its bottom line.
4500 of the quotation is not acceptable, and then we need to use the negotiation strategy to further the bargaining.
It seems that Gome and vegetable market are the same, and the sound of bargaining is endless. It has to remind people of Huang Hongsheng's saying: selling color TV is not as good as selling cabbage.
The customer's bid is 4500, which is beyond the bottom line of the shopping guide and cannot be accepted by the shopping guide.
If you promise the customer, then the customer may give up the purchase, because your concession is very easy, the customer will feel that he is fooled, then continue to counteroffer or decide to quit.
Even if the customer's quotation does not exceed the bottom line of the shopping guide, after the customer's quotation, the shopping guide is not allowed to agree. It is necessary to say NO or even second quotations to the first price of the customer. The third quotations must be NO. Even if they finally agree, they must be extremely reluctant. This is the "very reluctant" strategy, but there are no details to show.
The price is 4960.
customer
After asking for a discount, the guide price is 4870, and the final director says the bottom price is 4800, and the result is 4650, which is 310 more than the original offer.
If the base price of the shopping guide is 4650, then when she quoted the price, it should be higher than 4650. This is the truth that even pigs and pigs know.
Only in this way can we provide room for customers to bargain. Only in this way can customers have a sense of achievement.
In the middle of the quotation and final paction price, there will be lots of battles, and then step by step close to the paction price or the bottom line.
This process is like a balance without balance. By removing the right and left sides and removing the right side, the balance is finally achieved.
The three word customers often say is: it's too expensive.
Even if customers can afford it, they often say "it's too expensive", because they want to make it cheaper again. They hope that they can make more concessions.
In the face of these three words, shopping guide is easy to fall into passive, some say not expensive, some say value for money, some say it is a little expensive, some smile slightly.
In short, there are many ways to deal with this problem.
The fridge of 4960 yuan belongs to the high-end refrigerator. It seems to be expensive for the ordinary people. The other refrigerators are generally about 2000.
So the shopping guide here concealment the price disadvantage with the advantage of value, and full of confidence: but our refrigerator is good.
Next, we must emphasize where is good, especially what customers like.
In this way, it is easier to capture the hearts of customers.
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