How To Manage Bad Children'S Clothes Shop

The 1. stores mainly use their professional knowledge flexibly, improve their management level, strengthen their familiarity with their costumes and their eloquence training, so as to win her trust in a few minutes after customers enter the door.

As long as customers trust you, there will be a significant increase in turnover. When customers have a sense of trust in the eyes of shopkeepers, they will become loyal consumers.

2. identify the consumers.

Do some publicity and activities for potential consumers.

For example, you can try to post recruitment notices in schools, and recruitment is also a disguised propaganda.

At present, the shopkeepers are in poor state of operation, try to do activities that do not cost money or spend less to attract these potential customers into the store. They can also come to a large sale event at the front of the small shop, take out some special products or unsalable products, and engage in activities.

When a nearby consumer group has a certain understanding of your shop, you can further take some marketing methods to attract the main street crowd.

You can also send out leaflets, which are generally provided by the company, and hardly cost much.

3., we must attract.

Store display is very important.

On street display shelves, samples are carefully selected and lit up, and several fashionable models can be put into various styles.

The advantages show that people have the desire to pursue beauty and fit fashion.

Sometimes, in adversity, we should not be too depressed. We should make all kinds of efforts. There will always be effective results. The most important thing is not to give up without confidence.

Children's wear shop with bad location must find a way to go.

Difficulties, to win in a customer can become your repeat customer, and business is naturally faster if customers return more.

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Behind every customer, there are generally N friends, family members, colleagues and so on.

If you win a good reputation from a customer, you may win N's personal favor. Nowadays, customers often shop more than three stores. You offend a customer, which means that you ignore the negative effects of N customers behind you. Your competitors also have more customers. Some people say that developing new customers is N times the cost of retaining old customers.

Nowadays, to improve the efficiency of clothing joining single store, we must increase the customer's return rate and consolidate your customer loyalty.

The way to retain customers is:

1, remember the customers' portrait and related characteristics, think about the customers' thoughts and communicate with customers.

A brand clothing store manager has recorded her service experience: every customer who enters the shop must carefully scrutinize her portrait or her characteristics when they enter the store.

When customers come back next time, they will recognize her. Even when they pass by their shop one day, they will nod and smile with her and say, "Hello," and customers will naturally nod their heads in response.

When she comes here for the third time, I will talk with her like a friend and let the customers remember me.

When she comes here for the fourth time, I will be very active and enthusiastic with beautiful women, handsome guys, aunts...

Very close to greeting her, so that customers feel that I am a trusted friend, relatives, chat with her family, chat all the way to make customers stay in the store for a while, increase the opportunity to buy.

2, establish customer files, and provide a "warm heart" service to customers one by one.

3, give points card, VIP card, membership card, etc.

4, continue to provide customers with information on product listing and purchase of shoes.

5, constantly accumulate customer's word of mouth, and establish good competitiveness with good products.

6, enable customers to enjoy integrated services such as reading, enjoyment, video, coffee, tea and Internet, so that customers can enjoy the satisfaction and comfort brought by shopping. They can also provide free shoes repair, shoes cleaning, small medicine boxes, etc.

However, behind the service marketing, we often see some phenomena that have damaged the brand image.

As a brand name card, the salesperson's image spokesperson, if the mouth speaks "ruthlessly", is actually neglecting the importance of service.

For example, the store operation process often encountered: fur coat, peel off, lacquer, easy to fall off, sweater easy to pilling, clothes too big or too small, etc., customers complain generally will have bad language, shouting, shouting, mouth will swear, will be angry, and the clerk in negotiations, rude action, or even "throwing shoes" phenomenon, or shouting to go to the Consumer Association complaints, or find media exposure your brand, some customers claim compensation for mental loss, if the foot is killed by a pin, medical certificate issued to require treatment, and so on.

How can we do it? Generally speaking, let the customers calm down and not talk directly. Before dealing with complaints, we must first calm the minds of the customers. If they are not suitable for solving the problem, they can change the time and place. In order not to affect their customers, they can take the customers to the inside of the store, such as asking the customers to go to the store and discuss them separately, first pour a cup of water, analyze the essentials of after-sale, explain to the customers, eliminate customers' anger and empathy, and can also provide some material compensation, such as sending a few pairs of socks or other gifts, or sending a discount card, expressing your apologies with real or discount cards, letting customers eliminate their grievances. Complain that most customers ask for a change or refund the money, but customers tend to wear them out.

The last thing customers do is to feel good about your clothing store and shopping guide, not just goods.

A shopping guide is a store's name card, a customer's adviser, and a friend. The store personnel are not only selling products, but also selling services. A proper sentence will make the customers appreciate you, remember your brand and choose your brand.

The success of brand can make competitors unable to imitate, and good service can get more loyal customers.