Whether The Market Prospect Of Fashion Clothing Customization In Hong Kong And Macao Is Objective

It is reported that in the 1980s, Clothing customization Their business began to rise in the streets of Tsim Sha Tsui and Central, and most of them were wedding dresses at that time. Hong Kong veteran who has been in the industry for more than 20 years clothing design Shi He Zhenfa told reporters, "Now that people are rich, demanding and fashion savvy, the demand for customization has long been not limited to wedding dresses or evening wear, and many daily activities or anniversary clothes are also customized.".

Yang Junye, a new fashion designer from Hong Kong who studied knitting, believes that at present, no matter what size of brands are following the trend, the styles are inevitably the same. If customers want to match special occasions, their choices are getting narrower and narrower. "The current fashion market emphasizes individualization. Many of our customers are tired of fast selling fashion. They spend a lot of money to customize, and will pay more attention to handwork, tailoring, the source of fabric and the story behind the clothes," he said.

After 30 years, the model of Hong Kong clothing customization market has quietly changed. According to He Zhenfa, it was up to the designer to decide what style and fabric were suitable for guests before. Nowadays, customers have more and more channels to obtain trend information. "Especially young people have their own ideas, so they give us advice and we design according to their preferences. This change is very interesting and positive."

He Zhenfa said that most of his clients are women who have a certain economic foundation, pursue quality of life, and have many activities to participate in, including white-collar workers, aged between 25 and 50. About 30% of their clothing expenses are spent on customization, which is expected to increase further.

Yang Qibin, chairman of the Hong Kong Fashion Designers Association, told reporters that Hong Kong is a meeting place of eastern and western cultures. Various parties, cocktail parties and other activities are rich and colorful, providing designers with a wide range of service objects. Therefore, the clothing customization market has always been in demand. "As long as the economic situation is good and such consumer groups exist, the customization market will have room to rise."

Yang Junye is also optimistic about the future of the customization market. "If the overall economic environment is good, the clothing customization market will certainly grow. Because there will always be parties to go to and clothes to wear. With such a group of beautiful women, we will have business to do." He laughed.

Once in Hong Kong Youth Fashion Yang Junye, the winner of the Designer Creation and Performance Competition, intends to base his brand on Hong Kong and look for opportunities to expand it to the mainland. "Every time I go to the mainland in recent years, I find that the women there are very beautiful. Especially in Shanghai and Guangzhou, the clothes may not be very expensive, but I can feel that their requirements are increasing. I believe that the customization market in the mainland is very large, and I would like to know about the relevant customer groups."

He Zhenfa also said that he often travels to Beijing and Shanghai on business.