New Balance Is Sponsoring Liverpool For 300 Million Pounds In 6 Years!

Gerrard, a banner figure who worked for 25 years, and Warrior for three years. Pu Yao Jin Into the next stage. But can New Balance's big contract of 300 million pounds (2 billion 800 million yuan) in 6 years make Liverpool better?

In three more months, Gerrard will leave Liverpool for 25 years. The media and fans all over the world are eyeing the Premier League team, and a sports company far away in China has organized a large number of fans to Liverpool. They only bid farewell to the last "hero team".

"This is the most difficult decision in my life. My family and I have been suffering for a long time." In January 2nd, Gerrard, who entered Liverpool training camp at the age of 9, announced that he had left the team.

There is no doubt that this painful separation has been troubling Liverpool for more than a month. To this day, Liverpool has ushered in a new stage.

According to reports, Liverpool from New Balance It won 30 million pounds (286 million 830 thousand yuan) sponsorship, and another 20 million pounds (191 million 220 thousand yuan) product sponsorship. That is to say, Liverpool can get 50 million pounds (478 million 50 thousand yuan) sponsorship from New Balance every year, and the contract will last 6 years.

"We are very pleased to announce the partnership with the world's top sports brand, which is also the biggest sponsorship contract in the history of the club." Billy Hogan, chief business officer of Liverpool, said that he praised New Balance with ceremonial praise. "Just like Liverpool football club, New Balance has a long history of over 100 years, and its footprints are spread all over the world."

At least, at present (up to the 23 round) ranking in the Premier League, seventh only 38 points in Liverpool, it is good news to get the sponsorship. The team, founded in 1892, sent off the top card last year. Suarez will lose Gerrard this year. With this money, Liverpool can do more things. You know, Liverpool has not won the Premier League title for many years, and now it is 15 points away from Chelsea, who is ranked No. 1.

Although Liverpool has not won the championship for many years, New Balance is a sponsor of the sky price contract. This sponsorship is currently ranked second in the world. It is only 75 million of the world's first Adidas to support Manchester United's 75 million pounds (about 717 million 70 thousand yuan), but it has surpassed Real Madrid (Adidas 39 million euros, or 278 million 770 thousand yuan) and Barcelona (Nike 34 million euros, or 243 million 30 thousand yuan).

"Liverpool football club is one of the most successful football clubs in the world. We are very happy to cooperate with them." New Balance Football General Manager Richard Wright said without stingy.

The famous brand of jogging shoes is no longer willing to run in the field. However, the way it enters football is to replace its sub brand Warrior. In 2012, Warrior sponsored Liverpool with a price of 150 million pounds (about 1 billion 400 million yuan) for 6 years. You know, warriors replace them. Adidas 。

Prior to that, Warrior was good at hockey and ice hockey, but it did not occur to him that Warrior, through sponsoring Liverpool, has been ranked the top of all clubs in the world, and is the only sponsors to break through Nike and Adidas. In addition to Liverpool, Warrior also sponsored the bird's nest sandstone in the J League of Japan and the Storck city in the Premier League.

Warrior's sponsorship of Liverpool made New Balance decide to enter the football field. Not only is the high price sponsorship of Liverpool, New Balance also signed many soccer stars, such as Kompani, Fei Lai Ni, Ramsey, Jia Zai Zai, Nasri, Negredo, Fernando and so on.

"This partnership marks an important step in New Balance's entry into the football field and shows our ambition to expand globally." Richard Wright, general manager of New Balance football, said.

Recently, the weather in Liverpool is approaching zero. In this cold winter, Liverpool is about to send away its two most important partners: Gerrard and Warrior. This is nothing, because the ambition of New Balance may temporarily forget the pain of parting.