New Balance Becomes Liverpool Sponsor

To challenge the leading position of the world's two giants Nike Inc. (NYSE:NIKE) Nike group and Adidas AG (ADS.DE) Adidas group, the US sporting goods manufacturer New Balance Athletic Shoe Inc. decided to launch the Football League series, starting from the second half of the year, starting with soccer related clothing, footwear, gloves, soccer and other equipment, and returning to the football world since 90s.

New Balance Athletic Shoe Inc. also announced a strong sponsorship of the Premier League Liverpool F.C. Liverpool and the signing of Manchester City Manchester City captain Vincent Kompany Vincent Kompani, Samir Samir Nasri, Arsenal's Aaron Aaron Ramsey, and Manchester United's Adnan Anuzai and Adnan Anuzai, and other big players.

Liverpool F.C. Liverpool's jersey sponsor was Warrior Sports Inc. warrior sports, which was acquired by New Balance Athletic Shoe Inc. in 2004, and began to enter the football industry in the beginning of the season. At the cost of 25 million pounds per year, it won the sponsorship contract of Liverpool, and the sponsorship fee of 150 million pounds in 6 years was the most in the history of the ball game. It also surpassed the sponsorship of 23 million pounds per year by Nike.

The Premier League includes Stoke City F.C. Storck City, Portuguese super FC Porto Oporto and Sevilla FC Seville, etc. by Warrior Sports Inc. warrior sports.

The players will be pferred to New Balance Athletic Shoe Inc. sponsored by Tim and Cahill Tim Cahill, who have just moved to Shanghai green Shenhua.

In the coming months, brands will also sign contracts with a number of national teams.

And Warrior Sports Inc. warrior sports will then focus on lacrosse and ice hockey.

New Balance Athletic Shoe Inc. Chief Executive Officer

To achieve the goal of becoming the three largest sports brand in the world, the group must take part in the world's first sport of football.

Currently in the global soccer market of $6 billion, Nike Inc. (NYSE:NIKE)

And Adidas AG (ADS.DE) Adidas two largest group accounted for 70% of the total, belonging to the French luxury group Kering SA (KER.PA) Kai Yun group Puma AG (PUMG.DE) Puma also has powerful forces.

Robert DeMartini points out that the group hopes to seize 10% of the shares, which means that the annual sales of sword fingers will be 600 million US dollars, and the market estimates that the group's annual revenue will be close to 3 billion US dollars.

Entering soccer will also enhance the visibility of New Balance Athletic Shoe Inc. in the international market and increase overseas contributions.

Robert DeMartini expects that 85% of its football products will be exported to the United States, and only about 50% of the group's sales come from overseas markets.

New Balance Athletic Shoe Inc. revealed that the price of newly listed football products will be equivalent to the highest level of the current market, that is, about 300 dollars, and it will only be sold in brand specialized stores within two to three years, and will not enter large retailers.