Where Does The Bottom Of Zhejiang's Tongxiang Shoe Making City Come From?

As a representative of Tongxiang shoe enterprises, Zhong Hongxing, chairman of Jiaxing Sheng Dan Li Shoes Co., Ltd. also attended the event. "I thought at that time that the vane of the Internet development is here, and this is an opportunity." Zhong Hongxing said.

Tongxiang Shimen is a famous women's shoes production base in the country. The number of leather shoes is 35% of Zhejiang's. In the shoe industry of Shimen, Zhong Hongxing is the big brother in everyone's eyes, and has the most advanced vision and strategy. How can he take advantage of the opportunities brought by the Internet?

　 Pass on fame to Consumer

At present, Shimen, Tongxiang, ranks fourth in the country's women's shoes production base, and is still increasing at an annual rate of more than 20%. As one of the most important lump economies in Tongxiang, the footwear industry that has been developing for more than 30 years is still mostly OEM.

"Although our women's shoes in Tongxiang are very famous in the industry, their reputation has not been passed on to consumers." Zhong Hongxing said that at present, Tongxiang women's shoes mainly rely on Hangzhou Huamao city wholesale to all parts of the country. "Nearly 7 of women's shoes in Huamao city are made in Tongxiang."

In recent years, the rise of the Internet industry represented by electricity providers has given Zhong Hongxing an opportunity to change the status quo.

Although Zhong Hongxing has already held two brands of women's shoes in the industry, there are stores in the famous stores in Yintai shopping mall and other famous stores. Zhong Hongxing decided to catch the electric bus.

"I used to rely on the" vegetable market "to sell vegetables, and now I can send the dishes directly to the consumers. Zhong Hongxing was not too early to join the electricity supplier. In 2013, he set up his own electricity supplier team. "However, the growth rate of e-commerce sales is very fast. Last year, our net sales value reached 60 million yuan."

"E-commerce is a big trend, and no one can resist it." Zhong Hongxing said that Shimen women's shoes manufacturers almost started to move toward the electricity supplier.

Although Shimen Women's Shoes The road of the electricity supplier started late and lost the first mover advantage in the development of the electricity supplier. But Zhong Hongxing believes that Tongxiang's vigorous development of the Internet economy is a good sign for the development of Tongxiang women's shoes.

"Obviously we feel that the support of the government and all kinds of resources is increasing." Zhong Hongxing said that last year, the Tongxiang industrial belt was set up for the Shimen women's shoes as a special industry group. "Last year 'double 12', the mayor Sheng Yongjun also helped us."

　　 build footwear E-commerce sales center

In the new year, Tongxiang has ushered in the two opportunities of "one industry, one network". The influence of the world Internet Conference permanently settled in Wuzhen continues to expand. How can Tongxiang women's shoes develop on the occasion?

Zhong Hongxing is also keen to catch the change brought by the Internet to the market. "In recent years, we obviously feel that the sales volume of the first tier cities is on the decline, but the sales volume of the three or four tier cities is rising."

At present, under the leadership of the government, Zhong Hongxing and several shoe companies in Tongxiang have jointly invested in the footwear city of Shimen Bay, making a comprehensive business center with display, logistics, electricity supplier and integration.

There are already many mature and large shoe market in Hangzhou. The foundation of Tongxiang's shoe recycling industry comes from the channel sink brought by the development of Internet industry.

"We need to be an electric business center for footwear. Whether we can attract talented people is the key." Zhong Hongxing said that in addition to the world Internet Conference held permanently in Wuzhen, Tongxiang will also create the national Internet innovation and development pilot area. "In the near future, many scientists and technicians will rush to Tongxiang."

Although the shoe city of Shimen Bay has not yet been built, the business incubator platform office has been sold out.

Zhong Hongxing himself is also carrying out the industrial layout under the line and line, "gradually expanding the scale of online sales, and will account for 50% of the total sales in the future."

"After the rise of the Internet industry, the adversity of Tongxiang shoe enterprises will become history." Zhong Hongxing said.

　　 Upgrading of traditional industries

Now in Tongxiang, a group of businessmen like Zhong Hongxing have been keen to capture the trend of the Internet and keep up with the tide.

Zhang Chengchao, a post-90s kid from Tongxiang, has presented "Internet sweater" to Ma Yun as a hot spot at the world Internet Conference. As the helmsman of the "air Pu court" of the sweater business, he holds the resources of many high-quality buyers and the best dealer resources in the country.

Chau Chuen Zhang Jian, who started business for only 3 years, was the champion of Taobao's silk sales. Chau Chun town has set up a silk business platform for the development of silk fabrics. Zhang Jian became the representative of Tongxiang's young generation of silk entrepreneurs.

Under the double favorable conditions of industrial base and policy, a group of entrepreneurs are playing a more and more important role in the development of Internet in Tongxiang.

From 1 to November 2014, the e-commerce volume in Tongxiang was about 60 billion yuan, of which the retail sales volume was about 12 billion yuan.

Tu Jianzhong, director of the Tongxiang Municipal Bureau of Commerce, said that Tongxiang relies on the advantages of traditional industrial clusters such as sweaters, fur, silk quilts, home textiles and so on. It has upgraded the Internet by 1.5. "Tongxiang will also plan seven major e-commerce clusters in the future, and strive to break through 130 billion yuan in e-commerce transactions by 2018."