Ali Wants To Recreate A "Taobao Tmall".
On the same day, there were more than 1200 service participants active in the Alibaba ecosystem. This group has become a strong backing for nearly ten million businesses in Taobao Tmall trading platform.
Consumers may not think, from browsing the shop, to the order, chopping hand party every paction, in addition to the Ali platform, there are more diverse third party in providing support services support: from shop decoration, to photography models, from operation services, customer relationship management, big data consulting, home decoration installation and distribution services, to warehousing and logistics......
Third party e-commerce services can be seen everywhere.
Public information shows that more than 4000 generation operators on the Alibaba group's "China retail platform" (Taobao, Tmall, Juhuasuan) provide services to merchants based on Taobao Tmall platform.
At present, the average daily Api call of the seller service market has exceeded 10 billion mark.
Wang Xiruo, vice president of Alibaba group and general manager of business business department, disclosed that the total paction scale of service providers grew by 72% over the same period in 2014, and the number of service providers increased by 64%.
The relevant data show that the current market size of the third party services and generation operators has reached 100 billion yuan.
Zhang Yong thanked the service providers for building an ecosystem with Alibaba over the years.
He believes that the electricity supplier market is facing the pition from PC to wireless, from physical to service, from offline to online, from domestic to international, while "marketization, data, internationalization and ecology" will be the four main directions that Ali will unswervingly pursue in the future.
Ali hopes to help service providers, help all participants in the ecosystem, seize the new market blank, a total of innovative market prosperity.
"30 times increase in valuation within two years" Three Party
service market
Rapid development
With the advent of the wireless era and the promotion of the three major strategies of Ali's "cloud computing", "rural electricity supplier" and "globalization", the electricity supplier service market is facing an ecological fusion.
"If Alibaba is a huge ecological circle, then a large number of small and medium-sized sellers and buyers are the soil and plants in this ecosystem. We think that the work of our third party service providers is more like bees, helping these plants to spread pollen and seeds."
Alex, a foreigner from Israel and CTO of Beijing Hebao Power Network Technology Co., Ltd., describes the role of service providers in the ecosphere of e-commerce.
In 2014, Hebao provided a brand wide integrated marketing and data analysis service plan for its brand. Only a Jack&Jones flagship store in Tmall built tens of thousands of explosions.
Two years, from the start-up of millions of yuan investment, to the institution of tens of millions of dollar valuation and cooperation, the company's valuation increased by more than 30 times - the experience of Hangzhou lakeside network technology company is taking place in more and more Ali third party service partners.
According to the figures revealed by Chen Yaohui, the founder of the company, after the pformation of the company's SaaS (Software-as-a-Service software as a service), the cost of operation and maintenance has been reduced by 30%, and the total number of new customers has increased more than 2 years. In 2014, the turnover increased by more than 200%.
Since 2009, Ali has fully promoted the opening of data. The service providers around the needs of the sellers' business link provide three kinds of tools, such as shop decoration, photo shooting, traffic promotion, promotion management, commodity management, order management, customer relationship management, enterprise internal management, operation service, quality control service and so on. These service providers are growing rapidly on the open platform represented by Taobao seller service market (fuwu.taobao.com).
Wang Xiruo said that in 2015, the seller service market will also focus on the tool market, pforming the diversified market of "Tools + services", and jointly serving the existing sellers. Besides the online tools needed to operate the link, wireless, O2O services and international services will become the focus of the hatching.
In 2015, in response to the needs of businesses, service providers will also provide more services: Outsourcing of customer service outsourcing, warehousing and packaging personnel, reducing the cost of human resources, providing localized photography services, accessing the naughty girl and developing the model market; introducing 4A into the service market, providing online and offline integrated marketing solutions for sellers; new service formats such as home decoration, installation and distribution, offline offline repair and other new services will be introduced in the post service market; in order to provide the whole process of online big data consultation and market evaluation; in addition, through the introduction of warehousing and storage services WMS services, online docking with sellers, business warehouse online leasing and other services.
According to the various needs of the seller, the customized platform can meet the needs of the seller.
Push the centralization and service providers to embrace the wireless era
"Cracking the pain of businesses and embracing the mobile Internet" has also become the core issue of the annual meeting of the service providers.
Wireless has become the trend of the times. According to the previous data, the proportion of Ali mobile pactions reached 42.6% in this year's double eleven, and in the subsequent double 12, the total wireless business accounted for 45.8%.
Zhang Yong
Alibaba will provide more in-depth and more open platform services for the third party providers, including the recently launched "hundred rivers" platform.
It is hoped that more service providers will seize the "new blank" and serve the sellers better, so as to better meet the needs of consumers' personalization and mobility.
"We have seen the trend of" de centralization "in the mobile Internet world, WeChat is very good, Taobao mobile is also doing well, but the wireless world still needs the diversity of users, and it is too difficult to meet the needs of users through a unified entrance.
"So we hope that through the platform, all developers can define users according to the needs of users, share all of the components that can be turned into basic components based on electricity providers and mobile Internet based services, and can form the internal loop of data flow based on wireless system."
Earlier in the year January, Ali announced that in order to increase investment in the open platform of Ali, it will promote more life services and the rapid development of APP in the vertical community. It will start the dream business competition, and the top 30 teams will get the highest 5 million yuan venture capital fund.
Pagoda and
Service provider
"Lead change together."
"Together with service providers, we focus on the needs of businesses in order to ultimately serve consumers better."
Wang Xiruo said that in normal exchanges, businessmen will pour out many pain points: for example, they have more than ten software, and many systems are difficult to interconnect; for example, services can not be found or found to be unable to be used; many services in the incremental business market (O2O, international businesses, offline businesses) have not been satisfied; and it is not easy to embrace the wireless Internet.
In 2015, in the commercial cloud area, besides providing a series of solutions for merchants, the company will support more open services for more electricity providers, and at the consumer terminals, Taobao mobile and mobile platforms will also provide a more open system. "Ali will work with you to build a prosperous environment in the wireless era."
Wang Xiruo said that in addition to providing the infrastructure of the electricity supplier cloud, the pagoda will also open up the basic capabilities of Alibaba. Besides reducing costs, it can make service providers more focused and focus on their industry and help businesses solve more professional problems. Service providers can seize this opportunity to lead the change and upgrade the traditional software to the SAAS platform, so that businesses can upgrade from providing a single service of traditional software to providing services that are truly end-to-end and overlay the overall ecosystem.
In 2014, in the "double eleven", 96% of the double 11 orders were completed by Ali Yun pagoda platform.
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