Li Duo: Retail Sales Should Also Look Down On Sales Figures.

It's time for an annual retail business to compete for last year's performance.

According to the understanding of the communication between the author and the head of the business enterprise, although the macro economic environment is not good enough, the "three public" consumption is limited, but under the promotion of various promotions, and even the marketing without cost, most retail enterprises can turn over a sales performance record that is equal to last year.

From this point, in China's retail industry in the winter, in the Jingdong,

In the context of continuous listing and constant headlines, the days of the retailers are not well-off, but they are also adequate for food and clothing.

Sales figures are only a measure of a retail enterprise. Compared with sales figures, net profit can better explain the business status of an enterprise than sales figures.

Although the sales volume of some mainstream large department stores in Beijing has exceeded 10 billion yuan or even reached 20 billion yuan, the scale is the forefront of the industry, but the actual operating profit is only 100 million yuan.

This means that sales of retail enterprises continue to rise, but it is more like making clothes for others.

This situation is like a huge price war online travel tycoon and e-commerce giant.

A large

The official admits that in order to impact sales figures, commercial enterprises often pay huge manpower and financial resources.

In the recent promotion of the shopping mall, the proportion of consumer coupons is as high as half.

Shopping malls have a lively shopping atmosphere, but have not really achieved business breakthroughs.

The rise in sales and meager profits indicate that under the cold winter,

No crisis has yet been found.

Moreover, from the communication between the author and the head of the retail business, the directors of these enterprises have not yet defined the direction of the new retail normal.

This kind of confusion is more influential than the industry crisis.

Even a lucrative retail business does not mean sitting back.

Take a large supermarket group in China as an example, from the sales performance in 2013, the net profit of this enterprise is nearly 10%, which is a good achievement in the supermarket field.

However, a closer look at the annual report reveals that most of the revenue comes from government related subsidies.

It is foreseeable that under the leadership of government departments, retail businesses will no longer rely on shopping cards or public funds to consume these door-to-door businesses.

Under such a new normal, retail enterprises need to innovate rather than increase sales figures, but enhance core competitiveness.

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"The vast majority of textile enterprises need to follow the rules and seek development. They must study, understand and adapt to the characteristics and performance of the new normal."

Sun Ruizhe, vice chairman of the China Textile Industry Federation, pointed out at the China Textile Innovation annual meeting held recently, textile enterprises can work in accordance with local conditions, adapt to the situation and adapt to the situation in terms of thinking innovation, mode innovation, technological innovation, etc., and recognize the rules and grasp the trend from height.

So as to realize the reshaping and reengineering of China's textile industry's new competitive advantage.

According to Sun Ruizhe analysis, the evolution of value creation and pfer mode is a gradual change.

The traditional economic management has been talking about a smile curve, which has brought the manufacturing industry to the bottom.

With the advent of the Internet era, the development of manufacturing industry has ushered in opportunities. We can turn the original smile curve into a new mode that allows the manufacturing industry to have new opportunities.

"Slow and difficult" should be called challenge and pressure coexist.

From the whole investment and financing channels, the growth momentum is insufficient and not very smooth.

At present, the difficulty of enterprises in textile industry still exists.

Sun Ruizhe said, "at present, the textile industry is facing several aspects of the problem, one is the cotton problem, this problem is still not a fundamental solution, now the purchase and storage in the abolition, 13000 yuan / ton of cotton inventory is not, the international futures prices will not go, spot prices continue to decline, which makes the overall smooth operation of the textile industry is not optimistic."

Sun Ruizhe thinks that the productivity structure of chemical fiber is also an important problem.

On the one hand, it is displayed on raw materials, such as polyester.

At present, polyester fiber accounts for 70% of the total fiber processing in our country. If there is a problem with polyester yarn, it will have greater impact than cotton problem.

"In addition, the problem of industrial greening is also a question of innovative thinking.

Green development has been evolving from the initial 1987 world environment and Development Commission to sustainable development, and by the 1998 World Bank's comprehensive development, and then to the development plan of the United Nations Development Programme in 2002.

The greening of industry is all-around. On the one hand, it is the problem of cleaner production in the production process, and there are also problems of energy conservation and emission reduction, as well as the recycling of resources.

Sun Ruizhe pointed out that the annual report on comprehensive utilization of resources has just been released by the NDRC. It shows that in 2013, the output of waste textiles in China was 20 million tons, chemical fiber was 13 million tons, cotton fiber was 1 million 620 thousand tons, and the utilization of waste textiles in 2013 was 3 million tons, which is obviously larger than the total volume.

But these 3 million tons actually save 3 million 800 thousand tons of crude oil and save 3 million 400 thousand mu of arable land, which is huge.

Sun Ruizhe said: "under the new normal, our development must follow the scientific development of economic laws, follow the natural law of sustainable development, and abide by the inclusive development of social laws.

The new normal is not only a slowdown in economic growth, but also a time window for industrial restructuring. At present, the adjustment and pformation of industries in terms of product structure, regional structure and market structure are accelerating.

Although the shift in economic growth, the decline in the working age population, the global trade pattern and the changes in the international procurement pattern have brought some adverse effects to the industry, the potential of China's consumer market is huge, and the cross border integration of the Internet and traditional industries has entered a period of acceleration, which has provided new opportunities for the upgrading of China's textile industry.