China Outdoor Industry Annual Award Announced KOLON SPORT Won Two Awards

KOLON SPORT wins the two annual awards of China Outdoor Industry

Recently, China has attracted much attention. Outdoor industry The annual event of the annual event ---2014 China outdoor industry was successfully concluded. All the awards have been announced. KOLON SPORT, a well-known outdoor brand from Korea, won two awards of "annual comprehensive brand award" and "annual equipment Award - excellent international equipment" by excellent market performance and excellent product design. This is also the award of KOLON SPORT after 2013.

Over the past year, in the face of a slight downturn in the market environment, KOLON SPORT has made remarkable achievements in the Chinese market, whether it is the communication between brands and consumers, the number of new stores, or the growth of sales figures. The overall operation has reached or even exceeded expectations. A unique market activity has become an outdoor industry. fashion Example.

KOLON SPORT's unique new product launch activities in the outdoor industry have broken the traditional outdoor practices, highlighting the fashionable attributes of KOLON SPORT based on outdoor professionalism. At the beginning of each season, hundreds of people, from the media, the industry, the fashion and the outdoors, the shopping malls and the customers, are invited to browse the new season's goods and collocations in advance and feel the professional functionality. outer wear How to integrate fashion with equipment and how to make outdoor a lifestyle.

KOLON SPORT's original "ice house escape" roadshow was staged in major cities in 2013 and 2014. The mysterious ice house at the scene challenges the insulation limit. Creative ice house escape enables consumers to experience the wearing experience of KOLON SPORT products in the extremely cold environment, and the designer of speed fits is more fashionable.

In addition, in the field of star integration and promotion, KOLON SPORT has made outstanding achievements: not only has Tang Wei and EXO such an international superstar as a brand spokesperson, but also better at shaping through integrated marketing. brand Influence. Following the ad campaign of 2013, KOLON SPORT joined hands with Tang Wei again in 2014, launched an international level of TV advertising, and through the integration of advertising, public relations events, a variety of media combinations and retail channels, etc., to give full play to the effectiveness of advertising. Not only did KOLON SPORT continue to attract much attention in the Chinese market, but also achieved objective sales returns.

For the beginning of 2015, KOLON SPORT will pay more attention to the efficiency of various tasks, do not blindly shop expansion when the market is good, and will not reduce shop and wantonly discount in the "cold winter" period. Brand building, optimizing channels and improving sales efficiency are the main coping styles. In the long run, brand building will show returns at that time, which will enhance the consumer experience from the sensibility, and rationally let customers feel that the products purchased from KOLON SPORT are value for money or even value.