Sewing Machine: Giving Full Play To The Strong Enterprise To Seek Market Potential Energy

In terms of international competitiveness, although there is still a gap between China's sewing machinery industry and foreign giants, there is no need to be pessimistic, because we have the largest and most promising market space in the world, and we know more about the domestic market than others.

The domestic machinery manufacturing base has been gradually improved and common.

At the time of maturity, how to give full play to our cost performance and improve the stability of product quality and enhance the influence of products is one of the keys to our market potential.

Whether a product can be accepted by the customer and welcomed by the market, besides the proper marketing strategy combination, the key depends on whether the commodity is customer needs and whether it provides the customers with the value they need.

Of course, the commodity only contains the value that the customer needs, it is not enough, it also needs to be recognized by the customers. The process of identification is essentially a process of value judgment, and this process is very important for successful sales.

In addition to identification, it is equally important for consumers to perceive products, brands or sellers, and perception has three determinants: stimulus characteristics (commodities,

Marketing, etc.), background characteristics (social background, cultural background, organizational background, etc.) and consumer characteristics (professional knowledge, personal experience, etc.).

The perception of product, brand or seller determines the value judgment of consumers, and the three factors that determine consumer perception are influenced by many external environmental factors, including sellers.

There is another point to note.

In the market, consumers, sellers and competitors each have "market potential energy".

Among them, the market potential of consumers is the degree of autonomy of consumers in value perception and choice, which is reflected in the rigidity or plasticity of customer demand; the potential energy of marketing is its ability to influence consumers' perception; it is the appeal of enterprises to consumers' purchasing behavior, and the guidance of customer demand, and is the ability of businesses to pform the value of products into market demand; for competitors, "market potential" represents the competitive advantage of both sides.

The comparison of "market potential" not only determines the distribution pattern of interests of both sides of the paction, but also determines the market position of the participants. The party with higher market potential will become the market leader.

Act as

He can not only evaluate the relative state of the market potential energy of all participants in the market, but also improve their competitive advantage by improving their "market potential energy".

Enterprises can systematically analyze the variables that constitute the market potential energy and determine the relative situation of the three party market potential energy, so as to identify the current market position of enterprises.

When the enterprise has absolute market potential advantage, the "creative marketing" mode becomes a reasonable choice, and when the customer has the advantage of market potential energy, the enterprise should adopt the "response marketing" mode.