The First Secret Store In Vitoria Opened In Shanghai.

Prior to that, the brand has registered a trading company in the Shanghai free trade zone to import products related to Victoria's sale in China.

The surging news inquiry found that the company registered in the Shanghai free trade area was named "Vitoria secret (Shanghai) trading company". The registered capital of the company is USD 1 million 50 thousand, and its shares are LB International HK Limited, which is a wholly owned company owned by Taiwan, Hong Kong and Macau. Its business scope includes clothing and accessories, cosmetics, perfume, toiletries, boxes, footwear, general merchandise, paper products, handicrafts (except cultural relics), lighting equipment and spare parts, electronic products and their spare parts, hardware products and their fittings, furniture, spare parts and accessories, wholesale, import and export, commission agents (except auction), and related supporting services.

LBrands confirmed that the establishment of the company in the Shanghai free trade area is part of the company's plans to enter the Chinese market.

LB International HK Limited is a subsidiary of LBrands flag.

Xu Fang, legal representative of Shanghai commercial and trade company, told the surging news that it was probably in the middle of 2014, and that Wei's headquarters expressed its intention to set up an enterprise in the Shanghai free trade area.

Last December, Wei mi Shanghai commerce and trade company was founded.

Xu Fang said that the products that will be sold in the Chinese market in the future will be imported through Chinese companies including Victoria and Shanghai, and then sold through agents. "Our first store was opened in Raffles square in January 11th. This is the first domestic franchised store we started with our agents."

On the official website of LBrands, Kismat has made a description of this: it plans to open its first store in the mainland of China in collaboration with Kismat in the second half of the year.

Kismat is a subsidiary of Valiram Group, a luxury luxury retail group in Asia. It is also the only partner who has been authorized to open and operate a secret store in China.

It is understood that Wei MI in

The store was also co operated by LBrands and Valiram Group.

For the reason why Wei Mi settled in the Shanghai Free Trade Zone, Xu Fang said, this is the headquarters decision.

She did not respond to whether Victoria had a warehouse in the Shanghai free trade zone.

Some international

The director of logistics told the surging news that similar products such as cosmetics need to be changed to Chinese labels. "These procedures must be completed in bonded warehouses. This is a necessary step.

Therefore, foreign brands involved in these links generally need to rent bonded warehouses in the bonded area.

Victoria is a chain of women's clothing retail stores, mainly engaged in underwear and bra.

The company's products also include swimsuits, casual wear, women's shoes, cosmetics and all kinds of matching clothing, perfume cosmetics, etc., is one of the world's famous sexy underwear brand.

It launched a mosaic of $10 million worth of bra in 2002, which has caused a sensation.

The annual show of Victoria is also a great event in the fashion industry.