Although The Silk Industry Is Weak And Stable, The Market Is Bright.

Under the "new normal" of economic development, China Silk industry The economy has seen a slowdown in growth and a decline in exports. However, cocoon and silk enterprises insist on innovation and drive industrial upgrading, and strive to resolve various contradictions, so that the silk industry has achieved steady development in the predicament, and some new highlights have emerged.

　　 Highlights 1 silk brand appearance on the international stage

In November 2014, the Asia Pacific Economic Cooperation (APEC) summit was held in Beijing. The silk companies of Wujiang Dingsheng silk Co., Ltd. and Daly silk Co., Ltd., fully excavated, protected and inherited traditional culture. Combined with modern weaving technology, the development of high-end high quality silk dresses and women's fabrics made the "new suit" accompanied by the leaders of all countries, and won the world's attention. The silk dress was once again shining the stage of the summit after thirteen years. Regarding this, Yang Yongyuan, President of the China Silk Association, proudly said: "the new Chinese dress has made the Chinese silk once again amazing the world. This is the glory of the silk industry, and also the pride of the Chinese silk people, which has greatly encouraged the confidence of the silk people."

Yang Yongyuan said that the gorgeous appearance of Chinese clothing "new suit" shows us the potential of dress development and points out the direction for the future development of silk garments. Silk has now been used in many fashion designs, especially in women's wear conferences, shows and so on. We are pleased to see that the appearance of "new suit" has brought inspiration to the silk people. At present, many silk enterprises are expanding into three fields: high-end dress, summer dress and silk blended garments, and believe that silk garments will become an important pillar industry in the industry.

For the next stage of the industry brand building direction, Yang Yongyuan pointed out: "after years of development, the cultivation of Chinese silk self owned brands has achieved some success, and we have high-quality silk fabrics. If we have well-known brands in silk home textiles, silk knitwear, scarves, neckties, ceremonial clothes, women's garments, and blended products, and form five feet or six feet, the development of silk industry will definitely go to a new level." Yang Yongyuan stressed that "in the next 5 years, it is an important task and goal for the industry to build up a famous brand of silk garments."

　　 Highlights 2 silk business market thrive

In 2014, silk fabrics, such as home textiles, gifts, silk underwear and other fields, were actively looking for business opportunities in the trend of electricity supplier. According to incomplete statistics, by the end of 2014, about 60% silk enterprises had opened brand online stores in Taobao, Tmall, Jingdong mall and other e-commerce sales platforms, and 35% of the enterprises had online sales of over 5 million yuan, initially estimated that the silk industry's online sales exceeded 10 billion yuan. Jin San tower, Wan Shi Li, Huan Sha and other silk brands have become the leading producers of silk products online sales.

According to Yang Yongyuan, the China Silk Association set up a "public service platform for the marketization construction of high-grade silk marks" in early 2014. At the same time, China's international trade fair such as China ASEAN Expo and China International Silk Fair were used to publicize the public brand of the high-grade silk label industry, and to publish the "2016 spring and summer Chinese silk fashion trend" and create a silk consumption fashion atmosphere. Through these activities, we have fully demonstrated and promoted the overall image of China's own brand of silk, and also expanded the product sales of brand enterprises. For example, Zhejiang Jiaxin silk Limited by Share Ltd regards quality certification of high-grade silk as an important selling point of its products. The sales revenue of the company's 1~10 network increased by more than 20% in 2013, compared with that in the year of 2014.

Yang Yongyuan said: "the role of high-grade silk logo is to let consumers know what is true and what is excellent, and solve the problem of authenticity and difficulty. Therefore, we should vigorously publicize high-grade silk signs in the future and create a new image of China's own brand of silk, so that more consumers can understand silk, like silk, and satisfy different levels. Silk vermicelli New expectations for fashion. " He pointed out optimistically that the development of e-commerce is a long-term trend. It is not just a temporary trend. The new generation of consumer groups has already formed trust and even reliance on online shopping. The silk industry must make great efforts to develop e-commerce.

　　 Highlights 3 silk technology driven industrial innovation

Yang Yongyuan introduced that in May 2014, the ISO International Standardization Organization officially released the first international standard of silk standard ISO15625 :2014, "electronic inspection test method for raw silk defects". This standard fills the technical gap in the field of electronic detection of raw silk in the world, and is the first original international standard for China's silk industry and even the entire textile industry. In addition, in the results of the "textile light" scientific and Technological Progress Award Announced by the China Textile Industry Federation, which was announced just now, the key technology and equipment system project of "supercritical CO2 2014 fluid fluid free rope dyeing" jointly developed by Soochow University and other units won the two prize, and four items such as Wan Shi Li and Daly won the three prize. Generally speaking, during the "12th Five-Year" period, advanced technologies such as digital silk weaving, computer intelligent color matching, digital inkjet printing and waste water treatment of silk reeling have been widely applied in the industry, and the production efficiency and technology level of domestic silk enterprises have been continuously improved.

　　 Highlights 4 silk reeling industry tax reform dawn

After long term appeal from all sectors of the industry, the problem of "high levy and low deduction" that troubled the Silk Reeling Enterprises for many years was solved in some provinces and cities at the end of the 2014 year end. At present, Zhejiang has fully implemented the new method of deduction for the input tax of agricultural products such as cocoons and so on. Jiangsu province also implemented a new tax system from 1 to January 2015, which will greatly reduce the burden of tax burden on Silk Reeling Enterprises.

Yang Yongyuan said that the new breakthroughs in the silk industry tax system reform in 2014 were a major positive result of the silk reeling industry, which is also the result of the whole industry's efforts.

For some common problems existing in the industry, the China Silk Association and provincial and municipal industry associations and silk enterprises have been making every effort to appeal, for example, in 2014, 5 months and months, in view of the phenomenon that the quality of silk has decreased due to the acquisition of cocoon cocoons in some areas. Under the active appeal of the leading enterprises of the Silk Road control group and other leading enterprises, the Zhejiang Silk Association and Jiangsu Silk Association jointly issued a proposal to the two province cocoon purchasing units and silk reeling enterprises to encourage no cocoons and cocoons.

It is understood that the joint action will play a positive and important role in gradually changing the sericultural farmers from the profit to the heavy quality and guiding the self discipline of silk reeling enterprises.

　　 Corporate voice: integrating fashion design concepts

Guests: Wu Jianhua, chairman of Wujiang Dingsheng silk Co., Ltd.

Concern: Design Innovation

TAweekly: what concerns you most about the development of the silk industry this year?

Wu Jianhua: the appearance of our song brocade fabric at the APEC conference has given me the biggest inspiration that our design needs to be more fashionable and more fashionable. In the past, we paid more attention to the embodiment of cultural details. In fact, there are some mistaken ideas. Now many people say that to integrate culture and fashion, the order of culture and fashion should be reversed. In fact, it should be the combination of fashion and culture. Because only your product is fashionable and fashionable, and it is in line with the consumer's psychology and needs. You can have the opportunity to tell you the story behind the product, and the silk culture can be reflected.

TAweekly: what is the development plan for the enterprise with that needle?

Wu Jianhua: now, our design concept and terminal brand are all more fashionable. For example, we used to make scarves for the fifty or sixty year old wealthy wives and high-level consumers, and now they are also developing younger. Because we realize that they also need younger and fashionable products. Our song brocade technology will not change, but the color and pattern of the fabric can be changed. We need to think about how to conform to the fashion trend and make consumers feel more fashionable, beautiful and practical, so that the value of products can be reflected.

　　 Build international brand of National Silk

Guests: Chairman Ling Lanfang of silk road holding group

Focus: Cultural Construction

TAweekly: what do you feel most deeply about the development of the silk industry in 2014?

Ling Lanfang: the 2014 year is the difficult year and turning point of the silk industry. It is also the year of innovation and breakthrough. I feel deeply about two aspects. First, the government and enterprises are on the silk road. General secretary Xi Jinping put forward the strategy of building an international economic and trade zone along the silk road. Silk industry Unprecedented attention. Two, there is a major breakthrough in the industry's restructuring and enterprise innovation. The quality of cocoon silk products has improved significantly, and the capacity of blind expansion has been curbed, and enterprises have begun to intensify technological innovation. Reeling intelligence, weaving digitalization and post finishing beautification have become the concerted action of technological transformation in the industry.

TAweekly: as an industry leader, what kind of development strategy did the company have in 2015?

Ling Lanfang: we will firmly grasp the new opportunities under the new normal, put forward new ideas and create new achievements. First of all, we must stick to the brand highland. Second, look for strategic opportunities. Furthermore, we should open up space for development and open up technological transformation path. Finally, build service platform. The "cocoon silk spot trading center", which is located in the Huzhou Industrial Park and successfully completed in 2015 years, is the production service platform.