Puma'S Frequent Sale At The End Of The Year Is A Foregone Conclusion.

Puma (Puma) at the end of the year frequent dynamic, before it burst out hand in hand with Beyonce Knowles Solange (Solange Knowles) continued to launch a series of cooperation, this month also broke out Rihanna (Rihanna) as Puma (Puma) creative director of women's clothing.

When fashion brands greatly occupy the market share of sports brands, joining hands with stars is not the best choice.

But when Puma (Puma) will be sold, rumors spread like wildfire.

The foreign media mentioned earlier this year that they belong to France.

Sports brand of group Kering (Kai Yun)

(Puma) Kering has conducted informal discussions with potential acquirers about the sale of Puma.

Today, rumors that Puma (Puma) will be sold has basically become a reality.

Since 2007, Kering holding Puma (Puma) has a shareholding of 86%, becoming the Puma (Puma) brand owner.

The acquisition took place in 2014 for five years, and the market value of the company was about 2 billion 500 million euros.

In the market that sports apparel is greatly squeezed by fashion brands, the sports brand of luxury goods group will inevitably be a drag on Kering's overall valuation under the premise that its gross margin is far less than that of luxury goods.

In view of this, the sale of Puma (Puma) has been decided.

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Sports brand Puma (Puma) at the end of the year frequent dynamic, before it burst out hand in hand with Beyonce Knowles Solange (Solange Knowles) continued to launch a series of cooperation, this month also broke out Rihanna (Rihanna) as Puma (Puma) creative director of women's clothing.

When fashion brands greatly occupy the market share of sports brands, joining hands with stars is not the best choice.

But when Puma (Puma) will be sold, rumors spread like wildfire.

Earlier this year, foreign media mentioned that Puma, a sports brand belonging to the French luxury group Kering (Kai Yun), has already had unofficial discussions with the potential acquirers about the sale of Puma and Puma, Kering.

Today, rumors that Puma (Puma) will be sold has basically become a reality.

Since 2007, Kering holding Puma (Puma) has a shareholding of 86%, becoming the Puma (Puma) brand owner.

The acquisition took place in 2014 for five years, and the market value of the company was about 2 billion 500 million euros.

In the market that sports apparel is greatly squeezed by fashion brands, the sports brand of luxury goods group will inevitably be a drag on Kering's overall valuation under the premise that its gross margin is far less than that of luxury goods.

In view of this, the sale of Puma (Puma) has been decided.