Down Brand New Brand Has Been Changed, Fake Goods Impact Resistance.

In the industry pformation period, the garment enterprises that just wake up and start their own brands will also face the impact of the fake problem of the electronic business platform.

A few days ago, the China feather and down Industry Association conducted quality checks on the down coats sold by Tmall and Taobao. The results showed that the pass rate was only 23.7%, and some unqualified products not only failed to play a role in preventing cold and warmth, but also caused allergic or asthma diseases.

According to the reaction of enterprises, there are still fake and chaotic phenomena behind the quality problems.

According to the China feather and down industry association, only 9 samples were qualified in the 38 samples being sampled. Among the unqualified 29 samples, 26 samples were filled with crushed wool, wool or chemical fibers. This product can not be called down jacket at all. It is a fake and shoddy product that deceives consumers.

According to the relevant standards, 38 samples were not qualified, 28 were fluffy, 26 were unqualified and 3 were not clean.

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In addition, the adulteration of feathers increases the false phenomenon. For example, flying silk and land poultry hair exceed the standard; the content of cashmere seed is reduced; and the mixing of crushed wool and chemical fiber is increased.

Due to the lack of effective regulatory measures on the online market, there has been a huge mix of counterfeit and shoddy products.

In particular, the quality problem of down garments, which is difficult to see its inherent quality, is even more prominent.

The association explained.

The jeep is the exposure.

One of the brands of the problem, the company official told reporters that at present, one of the two problem products has been received and inspected, "the clothes belong to fake and shoddy products".

The official said, with the rapid development of electricity providers in recent years, the company has already felt the pressure, "the speed of the electricity supplier is far beyond our expectations".

It is this shock that makes them aware of this.

However, for jeep, its brand has only grown four years ago.

Faced with fakes, the head of field Jeep said the company had been checking.

Some new down jacket brands say they are also facing a similar dilemma with jeep.

According to the analysis of the insiders, many enterprises with quality problems are more similar, and the brand strength is weak. It is difficult to form a strong supervision, especially when the rapid expansion of the market has resulted in a chaotic distribution system, which has posed a hidden danger to the brand strength and quality.

In fact, the electronic commerce platform has also taken measures against counterfeiting. According to the "2014 Taobao linkage police fraud report" released by Taobao recently, Taobao and public security organs jointly took actions in 2014. As of December 12th, 18 cluster cases were cracked.