Marcodevincenzo Gets LVMH Group's Capital Injection

Maybe you didn't pay much attention to the brand of Marco de Vincenzo before, but you have to put more time on it this year.

The clothing brand Marco de Vincenzo is the brand name of the new designer Marco de Vincenzo, founded in 2009.

His bold colors, complex handwork, rich fabrics and exquisite decorations have attracted the attention of fashion editors and retailers, and become a hot topic in Milan fashion week this year.

According to previous reports of fashion headlines, LVMH group in February this year confirmed that it had invested in the Marco de Vincenzo brand, and the two sides have signed a cooperation agreement. LVMH group will hold a small share of Marco de Vincenzo brand, and it is expected to increase its holdings in the future.

Marco de Vincenzo is the fourth young designer to get capital injection from LVMH group in the past two years. Before him, there are Maxime Simoens, J.W.Anderson, Nicholas Kirkwood.

Compared with the 2014 spring, this partnership with LVMH will help designers increase their business volume by 500% next spring, and quickly get 90% sales points from the famous fashion department store Bergdorf Goodman, the British department store Harvey Nichols, Paris department store Le Bon March and Canada department store Holt Renfrew.

"When I started, there was no excuse, because people expected perfect, timely and quality works. Now I have no more reason to say, because LVMH is behind me.

I had a hard time in the first few years, and I was at my own expense. At the very beginning, I would probably be unhappy. I know that many designers who started with me at the same time gave up.

Marco de Vincenzo said in an interview.

Marco de Vincenzo is headquartered in Rome. After graduation, it joined Fendi group to design bags, shoes and hats and accessories, and is still working in Fendi.

The 36 year old designer has been grateful to Fendi for giving him the chance to hone his skills over the past decade.

He acknowledged that 2014 was a "very important and critical year", but thought he was "full of strength and quickly adjusted himself". He also believed that innovation is the most important part of design, so that consistency and pparency can be achieved, and that the market is very consistent with this consistency.

"Sold out is not based on single products, but the most personal.

I see the symbiotic relationship between my vision and the products sold. "

Nevertheless, he continued to pay close attention to the business needs of the brand, and pointed out that "creativity must be integrated into clothing, which is the most important thing."

According to fashion headlines, LVMH group has set up a six year cooperation plan with Marco de Vincenzo.

The design of Marco de Vincenzo is mainly focused on women's clothing series, but there are no restrictions. In the future, handbags and men's clothing will be explored, and its first series will appear in January.

Marco de Vincenzo revealed, "this is a small and interesting series, which is the essence of my style, and I am glad to see the final result."

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As early as in 2009, won the "Who is on Next" competition organized by the Rome High Fashion Association and Italy VOGUE magazine, and won the appreciation of Franca Sozzani, editor in chief of Italy VOGUE magazine. She thought she recognized what made in Italy was.

"This is the beginning. We are growing rapidly. I realize this.

Although some pressures have been alleviated, the new pressure has increased.

Having LVMH as my backing gives me great expectations and I try to turn them into motivation.

This is not limited. Some people told me that I used the right way, so I can't make mistakes. "

Marco de Vincenzo.

With Karl Lagerfeld and Fendi's third generation Silvia Silvia Venturini Fendi working for many years, De Vincenzo will not build his series on a single theme or inspiration. It is based on energy and instinct.

"I put my things on the table harmoniously.

This is very stimulating, without any design.

At the last moment, you put everything together through your fingers, if you reach the ultimate harmony is incredible.

Marco de Vincenzo said.

He has been pursuing "dynamic series" and "last surprise". He also appreciates that his brand has no style restrictions, and when things look like something else, he will reexamine it.

Fashion headline doesn't mean that De Vincenzo has no main features.

Marco de Vincenzo once explained, "I have my own perseverance, such as my color, wave, circle, geometry and stereoscopic module, 60s optics. Each of these personalization interpretations, each has different feelings."

Designers often have their own unique views on fabric research, just as Marco de Vincenzo thinks, "making a fantasy play, though the stripes are plain, the stripes will be vivid when they wear them."

He has always been proud of the uniqueness of his fabrics and likes creation and pformation.

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The richness of his simplification of his shape convinced him that "love at first sight and no need to explain".

For the impact of fast fashion on fashion industry today, he said, "now everything is fastidious about speed and fashion, which makes me afraid. We should return to a series of clothes. This will be a wonderful year.

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Perhaps Marco de Vincenzo is deeply influenced by the Fendi brand. In his design style, he can see the fashion brand's rigorous attitude towards the product's workmanship and the fastidious and boldness of the fabric. At the same time, combined with the traditional Italy tailoring process, there are, of course, new design concepts that can not be ignored.