The Role Of Taobao Jingdong Is Different.

Yesterday, reporters learned that Taobao's first "member experience hall" and Jingdong's first "Jingdong service shop" almost appeared at the same time.

Taobao Experience Hall inherited the godfather style, focusing on creating a sense of future. "Jingdong help service store" is the presentation of Liu Qiangdong's pragmatic thinking, focusing on logistics and after sales.

China's largest self operated B2C electricity supplier Jingdong yesterday officially "landed", opened the first nationwide "Jingdong service shop" in Zhaoxian County, Hebei.

Beijing Business Daily reporter learned that the service store is similar to the Jingdong's comprehensive service points facing County consumers, providing consumers with distribution, installation, repair, maintenance, replacement and other home appliances services, the purpose is to let more rural consumers know business channels and Jingdong.

In addition, some products will be displayed in the store, and the order service will be provided.

Not long ago, orange's "Taobao member VIP Experience Hall" appeared in Guangzhou South Railway Station, attracting a lot of attention.

The experience hall is open to Taobao members free of charge, providing free WiFi, somatosensory games, sofa deck chairs, and convenient underground shopping and mobile payment.

According to Wang Shuai, chief marketing officer of Alibaba group, the experience hall will display innovative shopping experience and payment methods for the first time.

Guangzhou South Railway Station is the first pilot area for Taobao's "member experience hall" program.

The 280 square meter Experience Hall is divided into brand interactive area, interactive experience zone, food experience area, space-time shuttle area and member leisure area.

Although the same line stores, but regardless of positioning, role or future development path, Taobao "member experience hall" and "Jingdong help service store" completely different.

This has also followed the style characteristics of the two enterprises.

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From the point of view, "Jingdong help service store" is one of the important means to sink its channel.

Jingdong said that in the next three years, there will be more than 1000 service stores in the whole country.

With the strength of physical stores, Jingdong can boost its logistics speed in 456 cities.

Alibaba said that the experience hall will carry a lot of innovative businesses and products of the group, Taobao, Tmall's new business experience and Tmall's magic box, mobile payment and so on.

As Ali travel to the first O2O project after the debut of the brand, Taobao member experience hall will gradually expand to the major high-speed rail stations and key domestic areas, and the second batch of experience rooms are being planned.

According to the view of the North Business Research Institute, the "Jingdong help service store" is faced with 456 line cities that still do not understand the potential new customers of Jingdong, aiming to expand coverage and improve the supply chain. The Taobao member experience hall is faced with the core group of existing users, aiming at deepening the experience of the most active users.

This also gives different positioning to the physical stores of the two enterprises - the Jingdong entity stores serve the retail supply chain, while the Taobao entity stores serve the brand building.

The different location of the entity store is inherited by different ideas of the founders of the two enterprises.

As yesterday's World Internet Conference Ma Yun and Liu Qiangdong strong gunpowder "bickering".

Liu Qiangdong, founder of Jingdong, thinks that Jingdong should solve the problem of cost and efficiency in China's business, and Ma Yun, founder of Alibaba, said, "first, it is necessary to cultivate more" Alibaba ".

Second, Alibaba must make such a company earn money. "

It is precisely because of this that Jingdong's new businesses are mostly from the perspective of supply chain, while Alibaba is driven by brand building and lifestyle.

In fact, outside Taobao and Jingdong, other electric business enterprises have already begun to try the offline experiential shop, and positioning and function are also what they need.

Not long ago, No. 1 store "community service center" landed in Shanghai, the main service for the community crowd 3 hours.

Similarly, there are SF "Hey inn".

However, with regard to the current layout of the entity store of the electricity supplier and the express giant, the clear profit pattern has not yet appeared.