Footwear Industry In Wenzhou: "China Fashion Shoes Capital"

Taking the industrial characteristics, fashion design, intelligent production, efficient platform, diversified channels and high-end brand as the main train of thought, we will promote Lucheng's "China Shoes Capital" fashion smart manufacturing area, Yongjia County fashion brand shoes industry park, Ruian fashion casual shoes industrial park, Longwan fashion women shoes industrial park and so on.

We will implement a number of key projects, cultivate a number of leading backbone enterprises, and build public service platforms such as creative design, technological innovation, modern marketing and logistics support, so as to promote the upgrading of Wenzhou's traditional footwear industry to the fashion shoe industry.

The footwear industry is upgraded to "China Fashion Shoes Capital".

Key actions >

We should focus on developing advanced footwear, high-end business, fashion leisure, health and comfort, functional specialties and other footwear products, constantly enhance the level of regional agglomeration, vigorously support leading enterprises, and guide high-quality elements resources to leading enterprises and scale dominant enterprises. We should focus on the development of 20 leading enterprises, such as AOKANG, Kangnai and red dragonfly, and integrate their small and micro enterprises in the way of industrial radiation, mergers and acquisitions, brand management and virtual operation, so as to continuously enhance their competitive edge.

policy

To protect the land space of major projects, encourage the construction of footwear industry supporting industrial parks under the premise of meeting the overall planning for urban and rural construction and general land use planning, and build a supporting industry park for footwear industry, and give priority to the protection of "small elevation regulations" to cultivate enterprises and technology oriented, innovative shoe industry supporting enterprises.