What Potential Does The Small Socks Of Clothing "Lipstick Effect" Contain?

Here world Clothing and shoes The little weave of the net gives you an introduction to Chr (34) lipstick effect "obvious, small socks contain great potential."

As one of the subdivision industries, China's socks industry has been developing rapidly since 1990s, and now it has become the world's socks manufacturing center.

Leading enterprises occupy the leading position of cotton socks export

From the domestic market, there are many hosiery enterprises in China, mainly in Zhejiang, Jiangsu and Guangdong. Well known "leading" enterprises include ruse, Meng Na, Nile, Qingyi, Dan Jia and so on. These enterprises not only have a certain scale, but also focus on brand publicity, product research and development, marketing network construction, etc., and occupy a considerable share in the domestic socks Market. But overall, there is still a certain gap with the advanced level of the world.

Many high-end domestic socks Market has been occupied by Japanese funded enterprises, such as Okamoto, thick wood Corporation and fufu Corporation. These enterprises set up counters in China's high-end department stores. Their products are appealing for fashion design, new technology application, functional development and excellent quality. Although the price is several times that of Chinese products, they are still popular with high-end users.

The world's top grade socks manufacturers are mainly European enterprises or joint ventures. GELAL SOCKS, located in Istanbul, Turkey, is a family business under the Bekmezci family. The Bekmezci family, which started in 1966, is the main manufacturer of high-quality socks in Turkey. NEMAR S.P.A., located in Brescia, Italy, was founded in 1983 and is the leader of European socks manufacturers. In 2010, its annual sales volume was 15 million 500 thousand euros, and its products were mainly exported to Europe.

In the export market, China's cotton socks enterprises occupy a leading position. According to the statistics of China Customs, the export volume of cotton socks reached 12 billion 276 million pairs in 2013, and sales volume reached US $5 billion 32 million.

In the Japanese market, the leading export enterprises such as Jen Sheng group, Beijing fast deer and Yantai thick wood Huarun occupy the high-end market and have strong competitiveness. In the European and American markets, Zhejiang Mona, Jonsson group, Zhejiang Zhengyuan and Haining Asian run have a place.

Beijing fast deer is a wholly-owned company invested by Japan's help wild boots company. In 2013, nearly 30 million pairs of cotton socks were exported, and the products were mainly exported to Japan. Yantai Sino Japanese joint venture funded by Huarun, Huarun, Japan's thick wood and Huarun textile raw materials, exports about 22000000 pairs of cotton socks in 2013, and the products are mainly exported to Japan. Mona mainly produces cotton socks and stockings. Socks exports more than 100 million pairs in 2013. The products are mainly exported to North America, Europe and other places besides the domestic market.

From the domestic cotton socks industry as a whole, on the one hand, the cotton socks industry is extremely scattered, mainly small and medium sized enterprises; on the other hand, the product is low grade and serious, and the market competition is fierce. Due to the lack of independent development ability, the product variety is relatively single, homogenization is serious, and lack of market competitiveness, it is difficult to enter the high-end market at home and abroad.

Especially in recent years, Chinese cotton socks export enterprises have been hit by lower labor cost countries. In the future, the mode of low price competition will face a more cruel test. Upgrading the industrial structure and increasing the added value of cotton socks manufacturing will be the only way for our cotton socks manufacturing industry to remain competitive internationally.

Personalized and diversified needs are increasingly prominent.

From the point of view of consumption, Europe is the largest market for socks consumption in the world, accounting for 44% of global consumption and sales of 40 billion 400 million euros in 2010. At present, the demand for socks Market in Europe is basically saturated. However, Italy, the main European socks producing country, lacks competitiveness in production costs with China, Turkey, Pakistan, Indonesia and other countries. Its production gradually decreases, leading to the increasing import volume in Europe.

The United States is the second largest market for socks sold next to Europe. Its market capacity is huge. Its characteristics are low quality requirements and low price requirements, mainly relying on imports, mainly synthetic fiber socks. According to the statistics of Decathlon's parent company, AUX orchid group, in 2010, the annual import volume of the United States reached 3 billion 950 million pairs, of which 1 billion 639 million were imported from China, accounting for 41.5% of the total.

Japan is the most demanding country in the world for cotton socks, and the demand is very large. However, the production of cotton socks in Japan is decreasing year by year, and the number of imports is expanding. According to the statistics of Japanese Hosiery Association, the consumption of cotton socks in Japan was 1 billion 337 million pairs in 2012, and the import of cotton socks accounted for 85.99% of its consumption. Among them, the number of imports from China accounts for more than 85% of its total imports.

It is noteworthy that functional outdoor sports socks are becoming a new growth point in the socks industry. At present, people's requirements for cotton socks are not only limited to cold and warm keeping, but also add new features such as comfort, fashion and versatile functions. In particular, outdoor sports enthusiasts have higher requirements on the wearability of cotton socks, the degree of fit with their legs, and the protection of legs and legs. They have issued new demands for cotton socks, such as exhausting, exhausting, drying and drying, and have also issued new categories such as running socks, mountaineering socks, football socks, basketball socks, tennis socks and golf socks.

This growing demand for personalization and diversification has prompted Cotton socks The concept of "R & D and multi style" has been formed by enterprises, which has promoted the upgrading of the cotton socks manufacturing industry, and has become a new driving force for the growth of the socks Market.

Generally speaking, socks are a typical fast moving consumer goods as essential clothing items. Its average consumption price is much lower than that of other textile and clothing products such as upper garment, and consumers can fully afford their consumption level. Therefore, the socks Market is a huge market.

According to the statistics of AUX orchid group in France, sales volume of global socks reached 62 billion pairs in 2010, sales amounted to 92 billion euros, and the market capacity was huge, and showed an increasing trend year by year. In addition to the annual consumption trend of developed countries and regions such as Japan, Europe and the United States, other regions continue to grow, especially in the developing countries such as the Asia Pacific and Latin America.

An interesting example is the global 2008. Finance Since the crisis, the recovery of the world economy has been complicated and China's economic growth has slowed down. These factors have affected the entire Chinese textile and garment industry, but the socks industry has not been affected very much. Because of its low price pressure on consumer spending, socks consumption highlights the obvious "lipstick effect". In the economic downturn, people who are busy working hard for their daily lives, even if they dare not spend money to cut down the cost of large items, will not be stingy enough to buy a few pairs of socks to treat and comfort themselves.