Changshu Clothing City Electricity Supplier Pactions Breakthrough 20 Billion Points

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Net Xiaobian to introduce to you is the Changshu clothing city electricity supplier annual paction break 20 billion.

Changshu clothing city electricity supplier pactions broke 20 billion

"All the staff fought for 24 hours and handed in a pcript of 3 million 700 thousand yuan in turnover."

Lin Weijian, the boss of the morning sun of the electronic commerce industry park in Changshu clothing city, was excited to command the staff to pack their hair in the first morning of the electronic commerce garden.

On the day of "double 11", more than 60 online traders in China's e-commerce industry park completed 410 thousand commodities pactions, with a total sales volume of more than 49 million 260 thousand yuan.

Looking at figures alone does not seem to be a lottery, but as an incubator to promote the pformation and upgrading of Changshu garment city and promote the healthy development of the e-commerce industry, the service business park provides information, training, logistics, entrepreneurship, Internet Finance and other services to small and medium businesses in e-commerce.

So that Changshu clothing urban area business category year

The paction exceeded 20 billion yuan.

Open online and offline links to test water, "shop + shop" mode

After 30 years of rapid development, Changshu garment city has developed from the original Road market to the largest clothing market in China.

However, with the growing number of Internet operators in recent years, more and more businesses are turning to retail outlets based on physical stores, which is more and more important for the visible market, especially the garment market centered professional market.

To this end, Changshu garment city actively respond to the new situation of clothing sales. In December 2009, the joint China Telecom and Alibaba group jointly established the "China (Changshu) garment city e-commerce platform", combined with advanced network technology and e-commerce platform, opened up the online and offline markets, realized the double guarantee of "entity shop" and "online shop", and drove the entities in the market to accept the opportunities and challenges from e-commerce.

At the beginning of 2012, based on the full investigation of the development of urban garment industry, Changshu garment city began to plan and build.

The idea of the park lays the foundation for the pformation, upgrading and diversified development of the garment city.

At the end of that year, the business park was officially opened, and more than 30 electricity providers were registered during the year. The volume of pactions during the trial operation reached 80 million 740 thousand yuan, and attracted the participation of the large well-known e-commerce providers around the world, thus completing the pformation from the privatization to the scale of the e-commerce development of the garment city.

All weather "battle", 24 hours do not "close", last year's clothing e-commerce in the urban area of the annual turnover of 20 billion yuan.

Professional guidance and training

Avoid electricity providers blindly follow the chaos

"The entire Changshu Garment City converges with more than 30 thousand operators from all over the country. The rapid development of e-commerce has prompted us to cope with the competitive situation on this line. However, due to the uneven culture among merchants, there has been a certain phenomenon of blind obedience, so providing training, information and other services has become an important task for us."

Pan Xiaohan, assistant general manager of Zhongfu Electric Park, told reporters that because of the advance of family based shop development, many merchants who had only been engaged in physical store operation began to chase the wind to switch to online stores. Some blind investment and disorder follow up phenomenon began to spread.

After understanding the situation, China clothing business park immediately arranged the research on the development of online stores, and analyzed and classified the collected problems. For the first time, it grasped the problem that merchants were easy to open shops, difficult to sell, easy to retail, difficult to wholesale, easy to lose money and difficult to make profits, and opened a quarterly Symposium on e-commerce development to listen to the views of merchants, arrange targeted policy explanation, online shop maintenance courses and customer development training courses on demand, and promote the development and operation of private businesses on the right track with a macro guidance.

Integration of online stores to group development to achieve integration of entity and e-commerce

"This year's double 11 war, we are not pure price reduction or running volume, but a kind of customer feedback."

The Lenzi brand flagship store, which is located in the Chinese clothing business park, is a garment enterprise integrating production, online retail and offline wholesale. The head of its network operation center told reporters that from the current situation, good service and logistics brand will be the focus of the future development of the e-commerce.

Reducing operating costs, widening operational channels, and opening up the interactive development of e-commerce and traditional market management can be said to be the common aspiration of most business people in Changshu clothing city.

To this end, the Chinese clothing business park has been equipped with network service center, data consulting center, public photography center, training center, Network Salon, warehousing logistics center and other service agencies from the beginning of the opening.

In view of the current status of the distribution of electricity supplier logistics is still in the status of low-level mail distribution, the Chinese clothing business park in July this year arranged for staff to go to Shanghai and other electricity providers to develop advanced areas to learn from the third party warehousing logistics and distribution methods, and signed a contract with the relevant warehousing companies, and set up intensive and containerized logistics warehousing, distribution and distribution through-train service stations in Changshu to lay a good circulation foundation for the official operation of the wholesale clothing trade circle.

"Ready to wear"

After the initial formation of the ring, the Chinese clothing business park will set up the merchants who voluntarily join the business circle as members, and enjoy comprehensive preferential policies, including free storage, preferential logistics delivery and free shop maintenance services, so that the majority of merchants can completely liberate the online store. While ensuring the online trading platform has an ideal return, it can also take account of the operation of the physical shops and achieve win-win results.

For the future development of e-commerce in Changshu clothing city, Pan Xiaohan said that based on expanding the radiation impact of business circles and establishing preferential support mechanism, it will promote the development of family style sporadic online stores to group sized websites, integrate and standardize logistics, warehousing and management services, and truly realize the organic integration and harmonious development of the garment city entity market and e-commerce.