"Double Eleven": The Rise Of New Economy

Although only five or six years of development time, but to some extent, the "double eleven" business shopping festival is enough to write into the history of China's economic development.

On the day of November 11, 2013, Tmall's total paction volume reached 35 billion yuan, and Jingdong, Yi soon, Suning and other large electricity suppliers also set a new record of paction volume.

What is the concept of 35 billion yuan? As a shopping paradise, Hongkong has a total sales volume of only about 30000000000 yuan a month.

This share will continue to expand with the expansion of China's e-commerce market.

On this day, from the first tier cities in northern Guangdong to the rural towns, countless people wait for the computer to fill up the value of Alipay ahead of time, pick up the commodities of the heart water, just wait for the early hours of the morning, and start clicking the mouse to open the crazy shopping mode.

In the overall environment of the overall economic downturn, "double eleven" is a rare bright color.

In recent years, there are three obvious examples of the national regular Carnival spontaneously formed by the public. In addition to the "double eleven" business carnival, there is also the annual Spring Festival gala for new year's Eve, plus the annual National Day golden week of tourism.

These three Carnival symbolizes three kinds of prosperity of China's contemporary economic life: the prosperity of cultural entertainment economy, the prosperity of tourism economy, and the prosperity of the Internet economy.

To a certain extent, they all symbolize the new economy.

Therefore, Ma Yun said, "double eleven" shopping carnival is "a signal of China's economic pformation, reflecting the rise of the new economy", which is reasonable.

Although the "double eleven" electricity supplier

Symbolic significance is extraordinary, but its drawbacks are still hard to be ignored.

Holiday promotion, although this will increase sales, but also put forward higher requirements for the operation cost of e-commerce providers.

"Business is hard to do" is now the consensus of many businesses.

For many small and medium-sized businesses, in fact, the greater the intensity of sales promotion, the greater the impact on them. The higher the cost of electricity providers, the more prominent business bottlenecks.

Many people think that the electricity supplier.

Lower, but if we consider the overall cost of logistics and management as a whole, for sellers, the cost of operation of most e-commerce platforms is even slightly higher than that under the line.

Some small and medium-sized sellers in order to promote their sales, not only reduce the profits of ordinary commodities, but also participate in various advertising interfaces of the electronic business platform. Theoretically, this is a small profit but quick marketing propaganda means. But if the calculation is improper, if the input is disproportionate to the output, it is very likely to cause losses, often forming a situation of "losing money and making money".

If every year a "double eleven" situation can still bear, but at present, many electronic business platforms are very keen on artificial festivals, and various kinds of activities are emerging one after another. There are "shop celebrates", "Christmas promotion", "Spring Festival Promotion" and so on. Although this kind of behavior has a promotional role, it is also conducive to businesses to clean up inventory. But if the holiday is all the year round, how to solve the problem of supplier supply and how to ensure profit?

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"The carnival of Shopping Festival can promote domestic demand, but it can't be regarded as a sign of economic recovery.

The reason why e-commerce is called new economy is that this economic mode increases the competition of commodity producers and reduces the marginal cost of goods.

In 2013, the annual turnover of e-commerce in China reached 1 trillion and 300 billion yuan, equivalent to the total GDP of a medium-sized province.

The development of e-commerce is an important driving force for China's economic pformation, but similar to the "double eleven" Shopping Festival business model, if excessive development will overdraw the development potential of e-commerce, but on e-commerce harm.

Of course, I believe that the market will have enough strength to reach a new balance eventually, and e-commerce as a new economic mode will bring universal benefits to the society.