Analysis Of The Way Of Overseas Expansion Of Chinese Garment Industry

Here world

The Xiaobian of the network introduces Rui Xin's analysis of the overseas expansion of China's garment industry.

Looking at the development of China's garment industry in recent years, the added value of the garment industry has been very low on the whole economic value chain.

For example, over 1000 garment enterprises in Dongguan, more than half of them are small enterprises that are engaged in external processing. Many famous clothing brands like Italy and France have production bases in China.

Under such circumstances, Chinese enterprises have gradually lost the opportunity to build their own brands, and can only engage in some generation processing businesses with low technology content. Thus, the Chinese garment industry has fallen into the situation of "dressing others' brands".

This is a professional analysis made by Ruixin consulting manufacturing experts.

At present, China's garment industry can not accurately grasp the needs and changes in the international market, rely too much on foreign enterprises, lack product design capabilities and develop original capabilities, and are subordinate to the entire apparel industry chain.

Marketing is not enough, and marketing channels are single.

Most garment enterprises in China mainly accept orders through foreign middlemen or wholesalers through canton fair and China Fair, and rarely form their own marketing network in the target country market.

Export enterprises have completed their mission after completing the simple trade process.

After a series of value-added links such as distribution, logistics, retail, after-sales service, brand promotion and so on, China's export enterprises are basically not involved.

However, the selling price of commodities often depends on the following links. The rich channel profits and brand profits have been obtained by importers and wholesalers, and Chinese exporters have only earned a small processing fee.

The scale of garment enterprises is too small and the competitiveness is not strong.

Most of the garment enterprises in China are "scattered, small and weak", and the business is dominated by processing.

The equipment of enterprises is generally obsolete, the ability of importing equipment and the redevelopment ability of technology are very weak, and the products are difficult to adapt to the international market trend and new consumption demand.

Most enterprises do not have talents and experience in international trade.

Lack of awareness of international trade protection

Rui Shun consulting manufacturing industry experts also pointed out that many garment enterprises do not know much about the international standards of textile and apparel practiced by some developed countries, and do not strictly carry out production and certification according to this standard. On the other hand, they are too optimistic about the export prospects and overheated investment, resulting in an increase in export volume but a low price competition.

In the event of foreign anti-dumping investigations or special safeguards against China's textile and clothing products, many export enterprises are afraid or unable to engage in human resources, material resources and financial resources, thus giving greater freedom to the international market.

Protectionism limits our export of clothing products.

Ruixin consulting and manufacturing experts concluded that at present, China's garment industry is carrying out a new round of industrial upgrading, that is, to improve the international competitiveness of China's garment industry through optimizing the allocation of industrial resources. The whole industry is committed to fostering original brands with international competitiveness, promoting the upgrading of industries around the promotion of brand names, and fostering international pnational groups.

We should strengthen our own garment enterprises' innovative ability, brand management and marketing capabilities, and gradually create excellent Chinese autonomy by learning from the international market and competing with famous brands, learning advanced production technology and management concepts, enriching international marketing and operation experience.

。