Strengthening The Management Of Stores In Special Stores

Here is not to talk about the location of the store, the store's hardware construction is mainly to do a good job in the store design and store material management.

When a customer enters a store, if he sees a grocery store instead of a shop with a soul and theme, who would dare buy Bricks here?

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When facing design and decoration, it should be displayed around the brand positioning and business philosophy, blending with the theme of tile space display; product display, color utilization, store space partition, shop decoration, lighting, props, and posters design, staff clothing and so on, we should pay attention to all, we must closely fasten the design style, especially the display of products.

Store material management is an important issue.

It is a matter of details, and details often determine the important factors of whether or not to deal.

Mainly include: samples, leaflets, posters, POP and other display and posting, as well as the entire store's CI image.

2. speed up the process of corporatization management.

"Dealers' corporatization management" is a necessary way for distributors to break through the bottleneck under the new situation. It is also a secret weapon to improve sales and profits of stores. Only from the past distribution mode of "husband and wife shop" and "hands-on" type to the level of company operation can we adapt to the requirements of further competition.

At present, the most urgent task before us is how to make "corporatization management" go deep into daily work instead of just staying on the revolution of slogans. But the key to all of these is that our dealers should pform themselves to 180 degrees in consciousness, and only by changing their concepts and consciousness, can everything be done well.

Of course, we know that the improvement of corporatization management is a systematic project, which can not be solved in a few words.

At present, the first thing we need to do is to set up an operational system with clear structure, sound system, clear process and efficient execution.

Specifically, it includes six aspects: clear organizational structure, departmental setup, post establishment and post responsibilities; establish human resource management mechanism for recruiting, educating, employing and retaining people; improving the management system, operation process, business operation mechanism, establishing company mission and business philosophy, perfecting financial management system, and deepening the operation of various channels.