Ministry Of Commerce: Support 26 Large Exhibitions In Textile And Other Industries To Promote Consumption.

According to the website of the Ministry of Commerce, the Ministry of Commerce recently issued the "opinions on grasping trade and exhibition to promote consumption". From the two aspects of building exhibition platform to promote consumption in key areas, strengthening exhibition functions and enhancing consumption effect, it has put forward requirements for promoting the development of MICE industry, giving full play to the role of MICE activities in linking up production and demand, expanding market, expanding consumption and promoting economic development, and has chosen 26 major exhibitions from textile, food and pharmaceutical industries as the focus of training in guiding and supporting projects.

"Opinions" pointed out that, first, we should guide and support brand exhibitions and drive consumption in related industries.

It is required that all localities, based on their own economy, location, industrial advantages and consumption characteristics, support and guide the relevant units to select the theme and enrich the content, and do well in the exhibition with all kinds of merchandise promotion as the content, especially some sales activities closely related to people's lives, so as to stimulate domestic demand and expand commodity consumption.

Relying on the existing foundation, we should focus on cultivating a group of brand exhibition activities with distinctive characteristics, prominent themes, strong professionalism and strong influence.

Two, it is necessary to enrich festivals and exhibitions and expand commodity consumption.

It is required that all localities take advantage of the characteristics of holiday consumption and actively organize comprehensive activities such as "Shopping Festival" and "promotion Festival" integrating business, tourism, and culture to support retail enterprises in developing promotional activities for concession and benefit, creating a festival atmosphere, extending business hours and promoting commodity sales.

It is necessary to encourage local products to promote exhibitions, exhibitions, exhibitions and exhibitions, and provide a convenient one-stop service for consumers.

We will actively hold "butt meeting", "promotion" and "procurement meeting" and special commodity festival of special agricultural products, so as to promote the docking between farmers and merchants and reduce paction costs.

In line with the "ten thousand villages and thousands of rural market projects" and "home appliances to the countryside" project, we actively carry out the activities of "joint sale of suppliers and contractors" and "joint exhibition of home appliances to the countryside", and hold the "second-hand trading week".

Combined with the characteristics of leisure and tourism consumption, with the relevant departments, the series of activities have been held to form the superposition effect of exhibition, shopping, tourism and leisure consumption to drive pportation, catering, accommodation and commercial consumption.

Three is to develop special catering activities and promote service consumption.

It is required that all localities should grasp the catering characteristics of each district and organize the rich "Chef Festival", "gourmet festival", "cooking skills competition" and "local flavor and mass dishes exhibition joint marketing activities" to promote the catering culture, promote the famous brand new products, and guide the expansion of consumption.

Organize catering businesses such as famous stores and time-honored brands to carry out family banquet promotion activities to attract more customers to patronize.

Through the various forms of activities such as service enterprises entering into the community, the enterprises such as hairdressing, beauty, portrait photography, washing and dyeing are encouraged to go deep into the community to create various conditions and service platforms for the convenience of consumption.

Four is to closely supply and demand and strengthen the promotion effect.

It is required that all localities should guide the exhibition and hosting units to suit local conditions, enrich their creativity, and promote the theme of consumption, by expanding the connotation of participants, scope, influence and activities.

We should strengthen external publicity, enlarge the effect of exhibition and expand the coverage of exhibition.

For large scale brand exhibitions, we encourage all directions, multi angles and large capacity to publicize and promote the relevant websites of the competent departments of Commerce.

It is necessary to coordinate and guide the exhibitors and exhibition organizers to reduce the standard of exhibition fees, actively seek financial funds to give proper subsidies to exhibitors, and encourage small and medium-sized enterprises to participate in exhibition activities.

We should intensify efforts to attract investment, improve the level of exhibitors and buyers, and actively attract multinational business groups to purchase and expand their consumption scale.

We should promote the innovation of content, form and organization operation mechanism of exhibition activities.

We encourage the introduction of new product promotion areas, shopping malls and supermarkets in the procurement business negotiation area, VIP business negotiation area, so that the vast number of distributors and manufacturers can engage in zero distance contact, smooth sales channels, and promote buyers and sellers on-site interaction, negotiation, on-site signing.

Five, we need to improve services and enhance consumption driving effect.

All localities are requested to actively support exhibition organizers and contractors, strengthen exhibition environment construction, and further improve exhibition supporting services.

Attracting more well-known exhibition companies and conference companies to participate in providing professional services such as venue layout, booth design, booth design, information analysis and other professional services, and continue to improve plation, finance, law and logistics and other related services, and promote the consumption of convention and exhibition services.

We should strive to do well the supporting services at the periphery of the exhibition, optimize the layout of catering, lodging, retail and other outlets, serve the exhibition, organize timely supporting services to promote activities, and enhance the consumption drive effect in pportation, business, catering, beauty and bathing industries.

Six, we need to innovate means to strengthen the consumption expansion effect.

We should encourage the exploration and use of the network platform to organize online exhibitions, complement each other with online exhibitions and exhibitions, and extend exhibition coverage and timeliness to expand exhibition consumption.

All localities should guide the exhibition contractors to cooperate closely with the financial departments, actively use credit support methods, provide convenient credit services for purchasers, and expand the scale of pactions of automobiles, housing, durable consumer goods and medical devices.

Seven is to standardize the order and optimize the consumption environment of mice.

It is required that all departments in charge of commerce should strengthen the management of exhibition industry, further straighten out the relationship among exhibition galleries, exhibitions and exhibitors, and actively coordinate with relevant departments to solve the practical difficulties and problems arising from the exhibition.

We should strengthen the intellectual property rights and safety management of the exhibition, formulate detailed security plans and contingency plans to ensure that the exhibitions are standardized and effective.

Where conditions permit, the relevant standards and management measures should be promulgated as soon as possible. The industry should be guided and managed according to regulations, standardize the order of exhibition industry, actively promote the establishment of local exhibition industry associations, and strengthen industry self-discipline.

Eight is to change functions and do well in exhibition guidance and service.

It is required that organizations in various areas carry out the work of data statistics and information release in a timely manner, understand the scale and structural changes of exhibition industry in a timely manner, provide basis for making scientific development policies and guide the scientific development of industries, and further promote relevant associations and exhibition enterprises, strengthen communication and cooperation with universities and research institutions, intensify personnel education and training through various forms, actively encourage and support colleges and universities, various training institutions, and strengthen the training of professionals in exhibition planning, exhibition design, conference and exhibition project management, exhibition service management, investment and financing, e-commerce, and so on, so as to promote the sustained and healthy development of MICE industry.