This Year'S Double 11 Hits The "Global Buy, The Global Sale".

Yesterday morning's Tmall "double 11" strategic conference, Ali announced that Tmall, Taobao, Juhuasuan, Tmall international, speed sell and other business units will participate in it, just like Ali announced in the community, "this year's" double 11 "will be Ali group's" double 11 ".

It is revealed that at present, only 2.7 Tmall merchants participate in the "double 11".

Tmall President Wang Yulei said that this year's "double 11" paction volume must exceed last year.

In 2013, Tmall's "double 11" had created a record of 35 billion yuan a day, which shook China's retail industry.

Which dishes will be served on the online shopping feast after that month?

Tmall 27 thousand enters the war

Hai Tao cooperation with bonded area

This year's "double 11" shopping carnival, what surprises can consumers find? Yesterday, Wang Yulei revealed for the first time this year's "double 11" plan, saying that international businesses provide local consumers with special products and services, which will become the biggest feature of this year's "double 11".

In addition, this year, the number of participating businesses is the largest in the "double 11" over the past year. Only 27 thousand of Tmall's businesses are involved. These businesses cover the whole world.

Dal, the fresh fruit and vegetable brand of the United States, participated in the double 11 event for the first time this year.

Shen Kailing, manager of e-commerce Department of Dole China, said that Tmall flagship store was set up in August, catching up with the first "double 11" of the brand.

And nine bru Wang, seven wolves, mats banger, Pathfinder, BELLE and other brands have been participating in the "double 11" activities for 6 consecutive years. Decathlon, Columbia, and Yin men shoes will take part in the "double 11" activities for the first time.

"Global buy, global sale" will be a highlight of this time.

It has been revealed that in addition to a large number of international businessmen who will start new products and special products in Tmall's "double 11" period, Tmall international will introduce more overseas brands and high-quality small and medium-sized brands through the bonded mode.

Including the United States, Japan, South Korea, Australia, New Zealand, the United Kingdom, France, Italy, Germany and so on, there are more than 20 overseas businesses in Tmall international.

Tmall has opened the domestic import mode of cross-border electricity supplier, and the electronic business platform which is working with the bonded area can enjoy the convenience of goods passing through, and the tax rate is low.

Reflected in the commodity is that the price is more favorable, logistics and distribution faster.

Japanese electric appliances and New Zealand exotic juice can be bought in "double 11".

Wang Yulei said that as a newly opened "double 11" overseas venue this year, Tmall International provides regular declarations, not parallel imports, and provides global mail delivery.

There are changes in red packets.

All the participation of Ali

Early acquisition of "double 11" shopping envelopes is a must.

So what are the red packets playing this year?

What can be spoiled now is that this year's red envelopes will revolve around the innovative mode of "interaction to store".

That is to say, Tmall red packets are sent to stores and distributed to consumers through games.

Each participating shop can choose its own interactive game items to make consumers revelry.

According to the Qianjiang Evening News reporter, this year's "double 11" is composed of 21 star partners, 60 design partners, 11 fashion partners, 14 interactive game partners, 6 technical partners, as well as red packets partners and more participants to form Tmall's "double 11" and "all the partners".

For example, in previous years, "double 11" interactive games were developed by Tmall II, and this year every store can have its own Carnival Magic: Tmall, through cooperation with 13 interactive game developers, will give personalized demands to many of the technology consumers on the open platform.

Let developers cooperate with "double 11" to develop some interesting games, enabling users to shop and play entertainment.

In addition to the interactive game partners, there will be 21 star partners to send "double 11" red envelopes through personal micro-blog to fans.

Wang Yulei said, "double 11" and "end" will gather all the power of Alibaba group. Besides mobile Tmall, mobile Taobao, Alipay wallet, and other platforms, Ali invested UCweb, Youku, micro-blog, Yintai and so on.

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"Strategic" and "O2O" will play an important role in the "double 11" strategy.

Participating in the "double 11" store in 2014, we can open the interaction between our stores and store marketing activities in advance through the "code up" parcel code business.

Up to now, more than 18 stores have used parcel service codes.

"Double 11" coincides with the APEC holiday.

Do you still remember the leave of absence of all kinds of wonderful flowers on the Internet last year? Some netizens asked for a leave of absence: the daughter-in-law collected a lot of Tmall and handshake nets, and asked for leave for 1 days in November 11th.

It has caused various kinds of Kuso.

This year's "double 11" is Tuesday, but a few days ago, there was news that this year's "double 11" just caught up with the APEC conference in Beijing, and many units in Beijing had a holiday.

Well, the buyers in Beijing do not have to ask for leave, so they can enjoy their wives.

Joking that 5 to 6 days' rest is a great benefit for Tmall's "double 11". "What are you doing at home? Why can't you buy the whole world?" buyers in other areas who can't take a rest break can only envy, but this does not hinder the premature placing of goods into the shopping cart and waiting for the "double 11" zero point.

And you can snap up with your cell phone.

"Tmall members preferred to buy" is the highlight of this year's "double 11" wireless terminal.

"Priority purchase" means that Tmall members can advance the advance booking of "double 11" full line products through Tmall mobile client.

Insiders said that this is Tmall's sixth "double 11", but for Ali, this is their debut in the NYSE after the first big show, will greet the first international examination.

This year's "double 11" can generate much energy. Everyone is concerned about it.