Suning Cooperation With Seven Wolves To Promote General Merchandise By Men's Clothing
Following a number of integrated e-commerce platform to develop fashion strategy, announce the force clothing After that, Li Bin, executive vice president of Suning cloud business group, said that it would accelerate its involvement in the clothing industry and promote the opening and investment of the platform.
Li Bin introduced that Suning will take men's clothing as the breakthrough point and adopt the single product breakthrough strategy, the Nuggets clothing market. Suning chose to cooperate with the traditional brand seven wolves and launched the "Wolf Totem" brand of the ultimate shirt, through pre purchase, starting, online customization and other modes of sales.
Wang Yong, general manager of the seven wolves, introduces this. shirt Using the Egyptian long staple cotton GIZA45, the Royal Royal brand THOMAS MASON was invited to make fabric and 140 yarn technology. Hongkong manual sanction technology ensures cutting, sewing and ironing, and the steps of handwork increase the fit and comfort of the shirt. In addition, the shirt version design is made by Italy famous Franco De Zuani, which is three-dimensional fitting, cutting, Zuani Design The patented technology of "platinum collar"; the Australian deep sea white butterfly shell was artificially polished as a shirt button, the British 150 year high scholar sewing thread, Germany 200 year old horse cloth lining.
For the seven wolves' Internet brand "Wolf Totem" why choose Suning channel as the starting point, Wang Yong explained that cooperation with Suning is intended to use its double line advantage to display the core stores of Suning and enrich the way of brand promotion; suning.com will also serve as the main selling channel for products.
Li Bin said that for Suning, this is the first large-scale promotion of department stores. "Suning's big data, O2O channels and marketing resources will become one of the most important platforms for the development of seven wolves clothing and will be open to other brand businesses in the future."
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