How Should The Garment Industry Excavate Its Potential

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The weave of the net introduces the potential of the garment industry to be excavated.

"National Day is a good business opportunity for the market of clothing market. Often the fashion style during the national day will lead to the trend of consumption in the second half of the year, so businesses need to pay attention to the consumption dynamics during the seven days of national day."

Mao Jihong, the chairman of the famous brand "EXCEPTION exception" and vice president of the China clothing association, told reporters recently that to grasp the consumer's consumption trend, we must have a thorough understanding of the characteristics of women's consumption. After all, the market share of women's clothing can not be peeped, especially the modern women's new way of life and consciousness, and have the characteristics of independent life, yearning and loving life.

It is understood that with the continuous promotion of anti-corruption policies, the "eleven" golden week catering consumption has become more and more popular in 2014, and the "feast of heaven" has almost disappeared.

At the same time, clothing and cosmetics industry has become an important engine for stimulating consumption during the national day.

China Textile Industry Federation related personages also indicated that under the condition of economic slowdown, the clothing market has gradually returned to reason, regression and reasonable cost performance. Some clothing prices in department stores are not high enough to be favored by consumers, and the clothing products of those civilian prices are welcomed by ordinary people.

In addition, the growth of a product and brand is not only a joint effort of designers and other people, but also needs to absorb elements and nutrients such as history and culture. If a brand can find elements that fit in with a certain group, then the brand will have the potential of success.

Mao Jihong said he believed that products must pay attention to many factors such as contemporary people's life style, consumption concept and living standard, and should keep pace with the times.

With the migration of all aspects of consciousness, product design should be adjusted accordingly.

On the one hand, the design of products should have the intrinsic impulse to create new values. On the other hand, we should also inherit the positive side of Oriental culture. The integration of the two is the key to product design.

Mao Jihong thinks clothes

We can unlock our thinking and combine with culture and art boldly, because products and culture and art are not completely separate. Proper grafting will result in unexpected results and achievements in clothing products, which will be more in line with consumers' consumption trends and psychology.

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Yuan Yue, the president of the consulting group, told the China Economic Times reporter that "the current fashion brands should integrate more Internet awareness, that is to say, from design to production, we should take into account the idea of post-90s, or even after 00, so that the products will have more selling points and markets."