The Reform Of Traditional Department Stores Should Be Information-Based And O2O

With the publication of semi annual reports of department stores, more and more people in the industry agreed that the era of making money in department stores has passed.

In the first half of 2014, the number of retail sales of 100 major large-scale retail enterprises decreased by 0.2% compared to the same period last year, and the growth rate dropped by 10.9% compared with the same period last year. The number of department stores closed to 15 in the first half of this year.

In contrast, in 2013, the performance of department stores did not rise, but the department store industry remained cold.

Under the multiple blow of economic growth, supermarkets, shopping centers, warehouses, especially online shopping, the traditional department stores, which have gone through more than a hundred years, have been completely hurt.

Facing the impact of the electricity supplier, how should the Department Store survive? For the traditional department store industry, offline operations have been difficult and O2O reform is imminent.

A large number of traditional department stores have been touching the net to fight the two lines simultaneously.

A vigorous Internet revolution started in department stores.

However, does the traditional department store O2O have the opportunity to hit bottom? It is undeniable that to date, most traditional department stores' O2O pformation is not ideal.

The pformation of O2O in traditional department stores is facing multiple challenges. The degree of informatization of traditional department stores is relatively low. It shows that the expansion of management, suppliers, inventory, sales and other systems is weak, and it is difficult to support the integration system of various channels, and can not provide systematic support for O2O reform. In addition, the malpractice of joint mode is becoming increasingly apparent, the pressure of capital pressure on pformation, the rise of operating costs and the lack of specialized talents increase the difficulty of O2O reform in traditional department stores.

In view of this, Lian Ke software believes that the pformation of department stores is not a simple online and offline business.

First of all, in the enterprise informatization, we must open up the electricity supplier system and the internal system of the department store, and realize the real-time synchronization of inventory, merchandise, membership and order information.

Through the introduction of a large number of technical personnel, purchase management software suitable for enterprise development.

And update a large number of hardware devices to enhance enterprise informatization.

By promoting the informatization construction of enterprises, we can realize the informationization of department's production and operation, the informationization of operation and management process and the informationization of management decision making, so that the management of department stores will be more refined, procedural and pparent.

Since 2003, Tianhong mall has used the office automation platform, and the application of the electronic approval process has gone deep into the business management control at all levels.

With the development of Tianhong mall, the office automation platform no longer meets the business needs of shopping malls. Tianhong mall starts the process management platform project.

In the light of

In the face of the problem, associated software, through the Linkey BPM business process management platform, helps Tianhong realize the operation of enterprises across the application, cross departments, cross partners and customers. On the basis of existing systems, it further standardizing and improving the business operation of enterprise management and monitoring, so as to deepen the company's information system from the initial internal management process to all aspects, effectively reduce management costs, improve the operation and management efficiency of the company, and provide strong support for Tianhong O2O.

In the future development, joint software will help department stores further improve enterprise informatization, and enhance the company's management level and innovation market with e-commerce.

Although the department store industry will continue to face challenges, there are more signs that the situation of department stores with information technology and innovative O2O mode has been reversed.