Window Design In Clothing Industry -- Where Are Our Creativity?

As we all know, the window design has been in Europe for a hundred years, but in China, the public may know that the window is used to display goods.

This industry is rarely known.

Looking back at the whole domestic clothing market, although shops pay more and more attention to stimulating consumption through visual merchandising, the number of domestic brands that makes their own windows impressive is very few.

According to the gourd painting ladle has become a common problem in the domestic window design. Why do we have no creativity?

brand positioning

Luxury goods are expensive. On the one hand, their materials, workmanship and management cost are higher than those of ordinary brands. What is more important is that they have their own culture and connotation.

The most direct way to reflect the culture of a brand is to pass it.

Therefore, the function of window display is not just the display of new products.

However, many clothing stores in China do not realize this. They think that simply displaying the pop stars is a good window, ignoring the understanding of their brand positioning and style.

Material technology

Props are the key to the contents of the display window. There are elements such as models and laminates in the traditional clothes window.

But with the advent of the era of eyeball economy, if we want to get consumers' attention in such huge stores, there are no new tricks in the display window. It is impossible for us to rely on human models to display clothing. Businessmen have to find some new materials and new methods to decorate a gorgeous window space.

What material can arrange the depth of field and space sense of window display? What material can be used to make the theme scene at the lowest cost? How can products be more attractive to consumers through display at the lowest cost? How to create an ideal atmosphere for lighting? How should the lighting reflect the style of the clothing?

management tool

Does window design also need management tools? Is it not the idea of assembling and purchasing props?

A professional window designer, from brand analysis to consumer positioning, design drawings to props development, from the acquisition of production, requires a rigorous management plan.

The color, lighting and props of a space are the necessary elements to form an excellent window. Brand, budget, material, planning and creativity, production and implementation, and team management are the abilities that professional window designers must possess.

And domestic window production is more like a technical construction process, rather than a designer workflow.

All in all, we do not lack the ability to conceive. Compared to our window design, what we lack is a scientific method of work. We don't know how to use material and props to organize an excellent window.

At present, most of the window production is done by Chen Li and salesmen. "Window display is the art of combining brand culture with business inspiration. With reference to the current domestic market, there is a serious shortage of professional window design talents."

And the latest technology design and application to fill the gap in the current market.