Children'S Clothing Consumption Is Changing To Fashion, And Domestic Market Performance Is Rising Steadily.

With the fierce competition of fast fashion brands at home and abroad and the implementation of the "two child alone" policy, brands have been targeting children's clothing market, taking children's clothing as a new profit growth point, and making a big move to the children's clothing market.

With the improvement of the living standard and the change of the concept of consumption, parents also regard the quality of children's clothing as an important selection standard, and the consumption demand for children's clothing market has also changed from basic practical to stylish and fashionable.

Xiao Zhang said, "brand children's clothing is not expensive at the moment. If you buy more, you can wear more clothes. The children are happy to wear new clothes, and they are happy to dress up their children as parents."

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It is pointed out that children's clothing market will reach 140 billion yuan by 2015.

Thus, children's wear market is indeed a piece of fat.

The industry believes that "children's clothing market is large, profits are high, the market competition pattern has not yet been set up", which has led to the brand betting on children's clothing, and the fast fashion brands at home and abroad are no exception.

Foreign fast fashion brands such as ZARA, H&M, MUJI, UNIQLO and GAP have launched their own children's wear plates. Some brands are also subdivided into infant clothing and children's clothing according to their age.

Because of the fashionable style, the right price and the consumer's brand conformity psychology, the sales performance of overseas fast fashion children's clothing in the domestic market has been climbing steadily.

H&M is abroad.

Typical representative of brand.

From its official website, we can see that H&M's children's wear products are very complete. They are not only divided into infants and children's clothing according to age, but also divided into sportswear and casual wear according to their styles.

Among them, "my little universe" plate is the fashionable children's home accessories.

There are also some outfits, fashion information and so on.

Visible fast fashion brand H&M still attaches great importance to children's wear market.

Metersbonwe is once a hot leisure major, but today's American state has gone back to its past glory.

For this reason, the United States decided to lower the speed of horizontal development and begin to extend vertically.

Take the strategy of multi brand and O2O online operation.

ME&CITY, the high-end brand of American bond, is a young and fashionable office worker. It is complementary to the United States in terms of market positioning.

And ME&CITY have opened up the children's wear market. Among them, Mei Bang's children's wear brand MooMoo and infant clothing Mini moomoo, ME&CITY's Xidi are catching up with Semir's children's clothing at full speed.

According to the relevant data, in the American Baron autumn order meeting, MI Xidi's orders grew by more than 100%, and MooMoo grew by more than 200%.

Although the United States is facing the impact of foreign fast fashion brands and the competition of Semir children's clothing brands, the industry's strength to pick up children's clothing is still to be reckoned with.

A clothing brand leader said: "children's clothing is a hard nut to crack. Most clothes companies are reluctant to set foot in this field until the last resort." but after the competition of men's wear, children's clothing has become the last piece of cake that the entire garment industry is fighting for.

The safety testing of children's clothing is more complicated and less profitable than that of men's clothing and women's clothing, but it still becomes a new field for all brands to compete for.

Although the United States has lost the opportunity to make children's wear, the industry believes that the United States can win a place by relying on its high-end brand Mi Xidi to open the high-end market for children's clothing.

Mini MooMoo will be trial run on Bon online in August 28th, which is mainly aimed at 1-4 year old baby's personal clothing.

Smith Barney will conduct offline store layout according to online operation.

O2O's strategic model has led to the further development of the US state. According to the analysis, the US Federal Bank's performance in the second half of this year will be expected to improve.