POOVE President CEO Chen Jinbo: Production And Marketing Separation Pry New Future

The world's largest sports shoe manufacturer

The company does not own a shoe factory, and Philip of Holland does not have its own production line. The Boeing company, the aircraft manufacturer itself, produces only cockpit and wingtip.

These brands, by building resources and information sharing platforms, firmly grasp their core values, outsource non core businesses, simplify them, turn them into light ones, and concentrate more on higher profit marketing links, so that the whole industry chain should respond more quickly to the market.

Some people call this mode of operation "separation of production and marketing".

(photo) Chen Jinbo, President of POOVE (China) Co., Ltd., CEO

Peter Drucker, a management guru, once said that in twenty-first Century, the competition of enterprises was the competition of business models.

At present, the era of relying on product sales drive has become history and entered a real strategic business mode.

With the implementation of the second child policy in various provinces and cities in China, the related industries have launched a new round of carnival, and the footwear and clothing industry, which is closely related to the children's group, is taking the lead.

In the face of the tempting market "cake", more and more domestic and foreign brands are gradually joining the "scrimmage", making the competition of children's shoes and clothing market more intense. If we want to stand out from it, we must break through the traditional business mode.

As we all talk about the pformation of children's industry in many brands, as the leader of "the exclusive brand of children's exclusive products", President Chen Jinbo of POOVE (China) Co., Ltd., CEO, has already made a strategic plan to meet the new challenge.

The traditional management mode of shoes and clothing enterprises is from the design, procurement, production, wholesale and retail operations. Although it is linked together, it will also restrain each other. Especially when the enterprise develops to a certain scale, its disadvantages are becoming more and more obvious.

If some of these links are omitted, will it be possible to achieve better development?

Based on Chinese youth

Taking the understanding and analysis of the market, Chen Jinbo considered the problem in a win-win situation and made a forward-looking strategic plan for POOVE's next development -- the separation of production and marketing.

Chen Jinbo believes that production is no longer the initiative of enterprise growth in the environment of steep increase in the business cost of the shoe industry. The future competition is the competition between the value chain and the value chain, from the value chain of raw materials, parts processing, production and assembly, sales, logistics, channels and services. The value chain of the integration is more stable and competitive, who can develop in the long term in the market.

Separation of production and marketing is not only a choice, but also an inevitability.

(photo) POOVE President Chen Jinbo CEO shared the separation strategy of production and marketing

"Everyone's energy is limited, their ability is limited, and the areas they are good at are targeted. The separation of production and marketing is the objective requirement of modern social division of labor, which can maximize the utilization of resources and professionals do professional things.

In this process, the cost of enterprises can be controlled, so that we can strive for excellence, thereby enhancing enterprise efficiency and ushering in new development.

Chen Jinbo explained.

Implementation of separation of production and marketing

It has a unique advantage.

After many years of deep ploughing, POOVE has mastered many core scientific research achievements in product development, and laid the industry status of the "first brand" of young people's exclusive products. On the channel, the "two branches of the company's company operation" and "terminal retail profit model reengineering" continue to deepen the project, so that each terminal store can operate in accordance with the company's standardized mode. On the basis of strong internal brand strength, POOVE has formed a solid and benign cooperative relationship with suppliers, service providers and agents.

All these congenital conditions have laid a solid foundation for POOVE's implementation of the separation mode of production and marketing, and can truly achieve both "Lian" and "lock".

"Lian" lived in the brand. "Lian" lived in the image. "Lian" lived in the product. "Lian" lived in the service and managed to "lock".

Under the strategy of Chen Jinbo's separation of production and marketing, POOVE will integrate suppliers, franchisees and companies into a community of interests. Under the condition that all parties in the industrial chain bear limited risks, the virtuous circle of each link of the industrial chain will be achieved, and the profits and common development will be achieved.

"In the future, POOVE will not earn tailoring money and take the road of brand.

We will outsource the production related heavy assets business to all kinds of processing enterprises, and sell product sales to the chain operation channels all over the place. Enterprises will concentrate their resources and energy on product design, research and development, and brand marketing.

In this way, POOVE can not only become a streamlined organization, but will not be bound by factories and workers, and avoid risks in production and marketing.

Chen Jinbo said.

It is the highest pursuit for all enterprises to acquire maximum profits with limited assets.

Chen Jinbo's capital driven strategy based on value, cling to his core value and outsourcing the non core business, can reduce capital investment and raise the rate of return on capital.

Through this mode, POOVE will better focus on brand management, supply chain management and marketing network management to build the core competitiveness, and gradually realize the vision of the global youth exclusive product brand.