Traditional Department Stores Adhere To The New Town Of Beijing, Fear Of Rapid Diversion By MALL

< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > Beijing < /a > restricting the new commercial construction in the Fourth Ring Road, ushering in a new wave of development for the new commercial real estate, and letting the position of the old department store begin to waver.

According to the reporter's visit, the six year old Tongzhou friends' building has quietly changed, and the traditional department store is trying to pform the theme department store.

In fact, in Beijing, there are only new towns such as Tongzhou and the traditional department stores, which are the main retail businesses. In the core business circle, Wangfujing and new world are all pformed into shopping mall type department stores.

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At the beginning of P, < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > Tongzhou < /a > ushered in the first Starbucks practice, and the international famous market also predicted the rise of new town business.

The Starbucks settled in the Tongzhou store of Guizhou friendship building. According to the relevant person in charge of Starbucks, the sales and sales of Starbucks have been good since its opening. This also shows the recognition of consumers.

Before the new round of business climax of new town business, "youthful" is the decision made by your friends.

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< p > reporter visits to see that at present, the four or five layer of your friend building is being renovated.

The brand is also undergoing a new round of change.

Although close to "younger", the person in charge said frankly that the incremental performance of new town department stores would be limited.

In the shadow of the depressed market environment, the sales and profits of Tongzhou shop of the "Hi friend building" have declined, but this does not mean that the traditional department stores have completely lost their living space.

Market demand will not be only a form of shopping center, but the future will pform the theme department store and choose market segments.

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< p > strong > no follow suit < a href= "http:// www.sjfzxm.com/news/index_c.asp" > shopping center < /a > /strong > /p >

Less than P, a few years ago, department stores such as Wangfujing department store, blue island mansion, Guyi building, new world and other department stores dominated the first wave of new town business.

Under the new policy of Beijing City, which has no more than 10 thousand square meters of commercial development in the Fourth Ring Road and the Fourth Ring Road, the new wave dominator can easily dominate the shopping center.

Reporters found that shopping centres will occupy half of the commercial projects that will enter the market in the next two to two years.

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< p > although the competitiveness of traditional department stores based on retail is not competitive with the shopping center, the relevant official of the "Hi friend" building said that the "Hi friend" building did not slow down the expansion plan of the new town.

It is reported that your friends are actively contacting many commercial projects such as Tongzhou, Daxing and Changping.

However, in the future, you will not only adhere to the shop style of the single department store, but also be the main store or other cooperative business mode.

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< p > when it comes to this change, the person in charge said that the shopping center would manage and restructure the brand well, but it would not change the business model of the department store.

Although shopping center experience, leisure, entertainment, catering, children and other rich formats attract strong, but the old department stores inherent hardware conditions can not be rewritten.

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Less than P, the trend of shopping mall is not following the trend. The retail brand portfolio is not only the choice of the "Hi friend building", but the "first foreign capital store" Baisheng is trying to find a differentiated operation through the global brand acquisition.

However, under the overall difficulty of the department store industry, the development prospect of Xincheng department store is not clear.

Take Tongzhou as an example, Wanda Plaza and a number of commercial real estate market.

These commercial complexes have both retail, catering and many experience formats.

According to the experience of the core business circle, this will greatly divert the passenger flow of the traditional department stores.

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