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JEAN-MARC LOUBIER: China'S Luxury Market Enters Pyramid'S Apex Stage

2014/7/26 10:20:00 38

< a > href= > http:// > www.sjfzxm.com/news/index_c.asp > star effect < /a > age: /p >
 with the more rational and mature domestic consumers, the brainwashed advertising education method before has been more effective. The brand begins to spanform its marketing strategy, hoping that it can interact with consumers more directly with the help of new media, or even direct one to one communication. 
 in the eyes of JEAN-MARC LOUBIER, celebrities and advertisements have gone through the stage of education and training for a href= "http:// www.sjfzxm.com/news/index_c.asp" > consumer < /a >. Now brands need to communicate with consumers one by one. Through this form, consumers can have a deep understanding and understanding of brand, and finally turn into purchasing power. At the same time, loyalty and consumption stickiness will be relatively high. 
 it is understood that < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Burberry < /a > as the first person to eat crabs, the majority of popular social networking sites are used to expand their brand influence. It collaborate with Facebook, Sina micro-blog and other social media to conduct in-depth communication with consumers. Nowadays, Burberry has become the top luxury brand of Facebook. However, communication requires consumers to have a certain degree of awareness of brands. For unknown brands, even products are good, it is hard to arouse consumers' sympathy. As a brand newly entering the Chinese market, Delvaux has obvious disadvantages in this respect. 
 for this, JEAN-MARC LOUBIER believes that the brand that has deep communication with consumers must be a brand with excellent quality, history and culture, so that consumers can be attracted by the brand. This is why the company only considers opening shops in first tier cities. Now Delvaux has shops in Beijing's old Buddha, and will open a brand store in Shanghai in September this year. The purpose of the brand now is to be "seen", by setting up counters in the business circles or boutique stores with the same target consumers, and telling consumers the arrival of the brand. 
 strong > prosperity must be true /p >
 the rapid development of the global luxury market, many brands began to expand the scale of production for the sake of economic interests. OEM, OEM, plagiarism and other issues like Pandora's box began to spread in the luxury industry. 
 data show that Armani has more than a dozen foundries all over the world. China and Vietnam are its main processing areas. In China, the red bean brand is Armani's foundry factory, which is an open secret in the industry. Consumers show more distrust for luxury brands, especially when they are consuming at home. Many consumers prefer to go abroad to clean pure imports. 
 however, in the new stage of luxury market nowadays, false prosperity has long been undesirable. JEAN-MARC LOUBIER said that authenticity is the reference index of luxury goods for the survival of the fittest. Materials, rarity, origin and design must be true. A brand needs not only to tell stories, but also to acquire excellent products. This is the prerequisite for making brands. 
 simply speaking, no matter what brand wants consumers to be attracted by the brand's product design at the first glance, then tell the history behind the brand to prove its value for money. But choosing to cooperate with the Delvaux family is actually out of consideration. This century old luxury leather brand is not lacking in technology and tradition, but just how to push the brand to the whole world.