Semir Clothing 100 Million Acquisition Of Yu Han To Enter The Children'S Education Industry

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< p > the failure of the acquisition of GXG has not been dispersed. The performance has not improved yet. < a href= "//www.sjfzxm.com/" > Semir < /a > has been released again last week.

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< p > Semir < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > (hereinafter referred to as "Semir") issued a notice on July 17th that it signed the agreement on purchase of assets with Hongkong Rui Zhi Group Limited (hereinafter referred to as "Rui Zhi group") in July 17th, and bought 70% stake in Yu Han group (Shanghai) Information Technology Co., Ltd. (hereinafter referred to as "Yu Han Shanghai"). The pfer price is 2.5 yuan as the 2.5 year of Yu Han Shanghai's operating income, which is 102 million 200 thousand yuan.

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< p > compared with the previous GXG acquisition, the acquisition amount is only a fraction, but the background of the early education industry of the acquirer has made this acquisition meaningful: Semir has been trying to find another way when the development of human clothing has met the ceiling.

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< p > Semir said in its announcement that in the future, it hopes to pform the company from children's product providers to online and offline integration, and integrate children's industrial service providers with products, education and cultural dissemination to create a comprehensive one-stop service platform for children's industries.

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P, an analyst from Shanghai securities, said in an interview with "First Financial Daily" that Semir's logic is to strengthen its advantages in the field of children's consumption, based on the good performance of children's clothing sales in recent years and the huge potential of children's consumer market.

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< p > browsing through Semir's recent financial reports shows that the sale of children's clothing is the only highlight of Semir's performance.

This year's first quarter earnings report released in 2014, the main driving force of operating income increased by 4% is also from the children's clothing business.

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< p > "under the circumstances that adult clothing is not able to break through, it is a positive strategy to go out and choose to expand children's consumption."

The analyst said.

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Less than P, however, the analyst said he was surprised by Semir's choice of involvement in child training institutions.

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On the surface, Semir's early education industry is regarded as the sunrise industry, and is the object of capital pursuit at present. < p >

Shenyang Wanguo's Research Report on the early education industry shows that the scale of China's early education market has reached 100 billion, while the early education a href= "//www.sjfzxm.com/" > industry < /a > the average gross profit margin is around 43%.

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< p > however, the analysts believe that clothing and education are two different industries, which need two different ways of operation. Whether Semir's original channels can achieve integration and interoperability of resources will be a problem.

It is not clear what will happen after Semir's acquisition, but it is certain that according to the official intention of Semir, the test of the acquisition strategy will be the main purpose.

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< p > the analysts from the education industry of China Merchants Securities share the same view. They believe that the story of the platform is easy to talk about, but to really achieve it requires a very strong resource integration capability.

"Many rules do not work in the education industry."

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< p > audited, as of December 31, 2013, the total assets of Yu Han Shanghai were 128 million 912 thousand and 600 yuan, the net assets were 73 million 99 thousand and 300 yuan, the operating income in 2013 was 58 million 652 thousand and 100 yuan, and the net profit was 4 million 230 thousand and 800 yuan.

Combined with this performance, insiders from the education industry revealed to reporters that the price of the purchase is reasonable when combined with a valuation of 2.5 times.

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< p >, but the same person also told reporters that from the overall competitiveness, genius children and small earth are not the first echelons of the early education industry. They still need to make progress in the market expansion, and the early education market itself is more chaotic. If we want to occupy a certain market position, we need to continue to invest.

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