Functional Shoes Are Emerging As New Favorites For Children'S Shoes Market.

< p > functional shoes are a hot word in the market of children's shoes in recent years. I believe that many people will pay great attention to the development space of functional shoes.

Before introducing the topic of today, first of all, we should briefly introduce what is functional footwear.

Functional footwear is born in medical research, according to the principle of human body mechanics, designed for infants' foot shape and walking mode, fully equipped with infants and children walking state developed fully functional baby shoes, so functional shoes are not only a pair of shoes, but also to help children's foot health development of super baby shoes.

In depth understanding of the development of functional footwear, we must go to Quanzhou, China's children's clothing industrial base.

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< p > strong > 1, < a href= "http://sjfzxm.com/news/index_f.asp" > children's shoes > /a > industry extension product line, functional shoes promote children's healthy growth < /strong > /p >

< p > in recent two years, functional shoes have arisen in the local children's shoes industry. This shoe is designed for children's foot characteristics and sports physiological characteristics, and has higher added value and broader market prospect, so that many local children's shoes enterprises have found new development space.

At present, there are more than ten children's shoes enterprises that have invested in the development of this functional shoe in Quanzhou. Why is this kind of children's functional shoes favored by many enterprises? < /p >

< p > in a company specializing in the production of outdoor equipment for young people in Jinjiang, the reporter saw many fashionable and innovative young outdoor functional shoes in his showroom. The person in charge told reporters that with the change of people's consumption concept, parents are paying more attention to their healthy growth. Therefore, the company constantly develops various kinds of outdoor functional shoes suitable for teenagers, and extends the product line in the second half of 12 years, and actively develops research and development of infant functional shoes.

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< p > Hong Qinming, deputy general manager of Jinjiang Mingwei camel Co., Ltd.: "in the section of our baby shoes, the core of our main product research and development is to ensure the healthy development of children, that is, the healthy development of footsteps, so we will choose to intervene in this piece of functional shoes."

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< p > it is understood that functional shoes originated in Japan, because the shoes have great help to the growth and development of infants' feet, and have been favored by local people.

Hong Qinming believes that the development prospect of baby functional shoes is worth looking forward to. The company will continue to learn and develop functional footwear technology, and improve the foot characteristics of Chinese infants.

But at present, domestic and domestic functional footwear R & D technology is still in the initial stage of development, the company's functional footwear research and development team will continue to learn from domestic and foreign experts.

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< p > Hong Qinming, deputy general manager of Jinjiang Mingwei camel Co. Ltd.: "of course, with the improvement of people's living standard, including the improvement of health awareness, the market of functional footwear will definitely have a great room for development. I think this will happen. The premise is that we must really do it with our heart."

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< p > < strong > subsequently, the reporter went to a children's shoe enterprise located in the Qing Meng development area of Quanzhou.

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< p > Huang Huoming, general manager of Li Xun children's products Co., Ltd.: "we first locate Snoopy's health function children's shoes. Now the children are basically 70 and 80's parents choose their shoes for children. This age group's parents are most concerned about whether the child can grow up in a healthier, safer and more environment-friendly environment, which will provide a good guarantee for children's growth and development."

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< p > Huang Huoming told reporters that at present, the domestic functional shoes are more suitable for infants and young children. In the soles, surfaces, linings and other links, they use high performance, environmental protection and other materials. In the future, the brand will extend the concept of function to the youth stage, and will widely spread the concept of function.

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< p > it is understood that at present, there are more than 10 enterprises developing children's functional shoes in Quanzhou children's shoes enterprises, such as the local children's shoes enterprises, such as the dog, the fun, the everlasting people, the COOSKIN, the bunny brother and so on.

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< p > < strong > two, enhance the development of technology for shoes, close to the domestic market demand for children, < /strong > /p >

< p > in the reporter's visit to two children's shoes enterprises, we know that at present, the level of research and production of children's functional footwear in Quanzhou is still at the initial stage of development, and we still need to constantly upgrade the technological content. So how do these children's shoes enterprises improve their own product development technology and are better suited to domestic children's needs? < /p >

< p > reporter saw Wu Mingbao, director of research and development in Jinjiang Mingwei camel limited company, told reporters that as early as a few years ago, some enterprises in China began to produce children's functional shoes, but in all respects, it was difficult to reach the standards of similar products abroad, nor were they concerned by consumers.

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< p > Wu Mingbao, director of R & D Department of Jinjiang Mingwei camel Co., Ltd.: "we have a big gap with foreign countries and Japan. What we did in the past few years is still relatively general, not sophisticated, including our current domestic market. These shoes are also commonly referred to as functional shoes in the market, and many have not yet reached the standard of functional shoes."

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< p > Wu Mingbao said that nowadays, more and more enterprises are turning their attention to children's functional shoes. Compared with the previous years, enterprises pay more attention to the research in the domestic market, the upgrading of research and technology, and the use of environmental protection materials, and each enterprise has different emphasis on the research and development of functional footwear.

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< p > Wu Mingbao, director of R & D Department of Jinjiang Mingwei camel Co., Ltd.: "soles must be soft and insoles must be cushioning. This is very critical. Shock absorption is not simply the shock absorption of adult shoes, or the other big children's shoes, because children walk differently, and the location of the cushions includes the location of the foot center."

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< p > Wu Mingbao said that in order to make the product more suitable for domestic children, the company's research and development team also brought the product to a kindergarten in Sichuan. After three months of trying on the children, it searched for the shortage of products and continuously improved it.

For Quanzhou Li Xun children's products Co., Ltd., the development of children's functional footwear soles and shoe liners are invested a lot of money, so that products closer to domestic consumers.

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< p > Huang Huoming, general manager of Li Xun children's products Co., Ltd.: "from the design of the negatives to even the design of a pattern, we will spend more money to invite professional designers to do it. This is a bottom, and there is also a surface lining. We are also cooperating with the large group of professional research companies in China."

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< p > strong > three, experts: actively set up the industry standard of functional footwear, and guide the direction of innovation and research, < /strong > /p >

< p > the emergence of children's functional shoes has brought new directions for children's shoes enterprises in Quanzhou, improving product value and increasing brand competitiveness.

However, we also understand that at present there is no production standard for children's functional footwear in China. What's the opinion of this expert? What are the suggestions for the future development of children's shoes industry in health shoes such as functional shoes? < /p >

< p > Chen Shuqing, Secretary General of Fujian children shoes Association.

He told reporters that after years of continuous pformation and upgrading of the children's shoes industry in Quanzhou, it seems more sensible to choose products such as R & D and production. The development of functional shoes like children's functional shoes can increase the added value of products, and will also better meet the needs of young parents nowadays.

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< p > Chen Shuqing, Secretary General of Fujian children's shoes Association: "functional shoes" is a brand new field. For Quanzhou enterprises, the added value will be higher. Functional shoes will have higher technical requirements, because the most important thing is to have a certain research on children's foot growth and bone growth.

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< p > industry insiders say that although the functional footwear market has attracted the attention of enterprises, there are no standardized interpretations and production standards for functional footwear at present. This has also troubled many enterprises. Next, the association will define the functional footwear jointly with the national leather production promotion center, and discuss with the domestic footwear design center to formulate relevant production standards to standardize the functional footwear market.

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< p > Chen Shuqing, Secretary General of Fujian children's shoes Association: "we are discussing with the national Footwear Design Center recently to do some tests specifically for the functional footwear, specifically exploring the standard of drafting the industry to standardize the market slowly."

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< p > Chen Shuqing said that the enterprises that produce children's functional shoes in China should increase their innovation on the basis of learning foreign R & D technology, understand the function of functional shoes in depth, design and develop healthy functional shoes that are really suitable for Chinese children, and help Chinese children grow healthily.

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< p > < strong > four, focusing on the development of children's functional footwear industry standard to be improved < /strong > < /p >

< p > the emergence of children's functional shoes has made many local children's shoes and clothing enterprises as the new blue ocean. We can notice that children's enterprises have begun to actively enhance their R & D capabilities and devote themselves to the pformation and upgrading of enterprises. But now these shoes are still in the initial stage of development, and the normative problems of the market are hard to ignore.

The most direct expression is that there is not a set of strict inspection standards identified by the market and no unified organization to manage it.

I hope these urgent problems can be taken seriously and solved by the people in the industry.

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