A Brief Description Of The Development Process Of The Brand Of Gumei Ni Women'S Wear

< p > briefly describes the development process of the brand of Gumei Ni dress.

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< p > > fashion a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >, tracing the meteor age is the slogan of 2014, and the two sentences break up the idea of the original construction of the brand, and hope to pass it on forever.

Why did we change the name of women's clothing to song Mei? How did she come from one of the ten fast fashion brands in China?

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< p > < strong > 2008~2009, the establishment of the brand of GI Mini women's wear: < /strong > /p >

< p > Gumei Ni dress brand was established in 2008. It has a history of 6 years, but because of that time, the brand of the Chinese woman was still growing in the process of exploration, and the attention to the Internet was not high. The history of the women's dress in the Gumei Ni was very few in 2008 and 2009 years.

However, it is certain that under the wise leadership of the original decision makers, the brand of women's clothing can be developed to a larger scale, proving that the development direction is right.

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< p > < strong > 2010 in the first half of ~2013 < /strong > a href= //www.sjfzxm.com/news/index_f.asp > strong > Gumei Ni brand > /strong > /a > strong > development < < > > >

"P > 2010 to 2013, the opportunity for the development of guennie is coming. At that time, the market is still relatively good, especially in the women's wear market.

There are provinces in the remote provinces. In the provinces near the headquarters, hundreds of franchisees have been developed through the investment promotion of the network. At the peak period, there were thousands of brand stores in the country.

The company is mainly concentrated in the second tier cities, because the price is relatively low, in the second tier cities, the market has strong competitiveness.

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< p > strong > 2013 ~ till now < /strong > < /p >.

< p > during this period, I would like to know a little bit of friends who know a little about women's clothing industry. It is clear that women's clothing has been oversupplied with stock after the vigorous development in the past few years, plus the world famous brand fast fashion brands ZARA, H&M and UNIQLO strong entry into the domestic women's clothing market. Clearing up and storing has become the routine action of the major brands for self-protection. We should know that in a href= "//www.sjfzxm.com/" target= "_blank" > clothing > /a > industry, inventory handling is good or bad is the lifeline of the company. Once there is a problem in inventory, the company's working capital is tight, which is undoubtedly harmful.

Gore is also cleaning up the stock. Now the progress is more optimistic, and even has the ability to develop the new four quarter. I believe that after the winter of the women's clothing industry, the company will launch a strong attack and expand its market share. < /p >