Cross Border Electricity Providers Should Learn EDM Marketing Skills

< p > mail is an important medium for a href= "//www.sjfzxm.com/news/index_s.asp" > cross-border electricity supplier < /a > sellers and foreign buyers. By using e-mail, sellers can directly and quickly conduct accurate marketing to buyers, as long as cross-border electric business enterprises, or more or less, will make use of this marketing tool.

< /p >

< p > Spread software platform provides professional email marketing services for cross-border business enterprises. Andy, director of business development, tells Hugo net that compared with domestic electricity providers, cross-border e-business is a very common phenomenon to use e-mail as a marketing promotion method.

< /p >

< p > however, any way of marketing must pay attention to methods and skills, so that it will make "smart", otherwise it will not work well.

Recently, Andy has shared her EDM marketing skills with Hugo network. If she doesn't know the cross border electricity supplier, she has to study hard.

< /p >

< p > < strong > EDM is also important for marketing and search social promotion. < /strong > /p >

"P >" because of the influence of human environment factors, e-mail abroad is more common than domestic.

Data show that the proportion of foreign Internet traffic from mail is even higher.

Andy said.

< /p >

< p > Andy indicates that there are various forms of mail marketing. As long as the planning is right, the conversion rate is higher than that of search engine traffic and social media traffic conversion rate. Moreover, the mail marketing cost is relatively low, compared with other promotion methods, such as search engine optimization, social media promotion and so on, and the use of mail marketing is also helpful for cross-border business enterprises to keep in touch with subscribers for a long time, increase user viscosity and enhance user loyalty.

< /p >

< p > although cross border electricity providers use EDM marketing phenomenon is widespread, but different sellers use different ways and means of promotion, and the results are different.

According to the introduction, some sellers will use a lot of hard advertising, promotion and activity information. As time passes, customers will be bored or even cancel their subscription. Some sellers will prefer soft content, similar to EDM marketing when their friends are caring, instead, they will establish good interaction with customers.

< /p >

< p > for content setting, EDM marketing has a lot of things to pay attention to, and in sending time to grasp, frequency, and how to improve the opening rate and conversion rate, more things to be studied.

< /p >

< p > < strong > > a href= "//www.sjfzxm.com" > EDM, marketing technology < /a > ingenious explanation < /strong > /p >

< p > Hugo net learned that as a professional EDM marketing service provider, Siqi software provides full outsourcing EDM marketing services for cross-border electric business enterprises, providing not only the corresponding technical support, but also the operator's in-depth study of EDM marketing.

Andy has made a detailed sharing on how to maximize the effect of EDM mail marketing.

< /p >

< p > < strong > 1, to control mailing list < /strong > /p >

< p > as the first step of EDM marketing, enterprises must collect mail data (e-mail addresses) of prospective customers.

Andy introduces that the subscribers of cross-border e-commerce sites, the e-mail addresses of members of the website, and the email addresses on the website with purchase records are all sources of mail data, which can be collected.

< /p >

< p > in order to subscribe to cross-border e-commerce sites, enterprises can easily generate mail subscription forms if they use the Siqi Spread platform. If they insert their code into the corporate web page, they will be able to collect new subscribers, and their information will be automatically added to the selected postal list.

< /p >

< p > about mailing lists, Andy says, at present, many businesses are buying the way to get the mailing list. Although this method is fast, only a small part of the list lists that are often obtained are in line with the requirements of the merchants. The low quality of the mail list seriously affects the effect of EDM marketing. Andy strongly recommends that merchants carry out "licensed email marketing".

< /p >

< p > the so-called "licensed mail marketing" refers to affiliate marketing, which is not recommended for users who have nothing to do with the enterprise before doing mail marketing.

Andy said that Siqi Spread mail marketing platform helps enterprises start from the first step (mail data collection) and go to the top of mail marketing step by step.

< /p >

< p > Andy reveals that if a company wants to get a high-quality mailing list, it should also do well in the classification and management of the mail data. "Delete duplicate data, if the user's submitted address is incorrect, try to fix invalid e-mail address; for the user data with purchase records, classify the e-mail address according to user's consumption habits, consumption level, region, gender, etc.; in the mail marketing process, use the tracking tool to sort out the data regularly, such as opening the recorded address, pforming the address, and cancelling the address of the subscription."

< /p >

< p > mail is an important medium for cross border e-commerce sellers to communicate with foreign buyers. By using e-mail, sellers can directly and quickly conduct accurate marketing to buyers. As long as they are cross-border electric business enterprises, they will use this marketing tool more or less.

< /p >

< p > Spread software platform provides professional email marketing services for cross-border business enterprises. Andy, director of business development, tells Hugo net that compared with domestic electricity providers, cross-border e-business is a very common phenomenon to use e-mail as a marketing promotion method.

< /p >

< p > however, any way of marketing must pay attention to methods and skills, so that it will make "smart", otherwise it will not work well.

Recently, Andy has shared her EDM marketing skills with Hugo network. If she doesn't know the cross border electricity supplier, she has to study hard.

< /p >

< p > {page_break} < /p >

< p > < strong > EDM is also important for marketing and search social promotion. < /strong > /p >

"P >" because of the influence of human environment factors, e-mail abroad is more common than domestic.

Data show that the proportion of foreign Internet traffic from mail is even higher.

Andy said.

< /p >

< p > Andy indicates that there are various forms of mail marketing. As long as the planning is right, the conversion rate is higher than that of search engine traffic and social media traffic conversion rate. Moreover, the mail marketing cost is relatively low, compared with other promotion methods, such as search engine optimization, social media promotion and so on, and the use of mail marketing is also helpful for cross-border business enterprises to keep in touch with subscribers for a long time, increase user viscosity and enhance user loyalty.

< /p >

< p > although cross border electricity providers use EDM marketing phenomenon is widespread, but different sellers use different ways and means of promotion, and the results are different.

According to the introduction, some sellers will use a lot of hard advertising, promotion and activity information. As time passes, customers will be bored or even cancel their subscription. Some sellers will prefer soft content, similar to EDM marketing when their friends are caring, instead, they will establish good interaction with customers.

< /p >

< p > for content setting, EDM marketing has a lot of things to pay attention to, and in sending time to grasp, frequency, and how to improve the opening rate and conversion rate, more things to be studied.

< /p >

< p > < strong > EDM marketing skills detailed < /strong > /p >

< p > Hugo net learned that as a professional EDM marketing service provider, Siqi software provides full outsourcing EDM marketing services for cross-border electric business enterprises, providing not only the corresponding technical support, but also the operator's in-depth study of EDM marketing.

Andy has made a detailed sharing on how to maximize the effect of EDM mail marketing.

< /p >

< p > < strong > 1, to control mailing list < /strong > /p >

< p > as the first step of EDM marketing, enterprises must collect mail data (e-mail addresses) of prospective customers.

Andy introduces that the subscribers of cross-border e-commerce sites, the e-mail addresses of members of the website, and the email addresses on the website with purchase records are all sources of mail data, which can be collected.

< /p >

< p > in order to subscribe to cross-border e-commerce sites, enterprises can easily generate mail subscription forms if they use the Siqi Spread platform. If they insert their code into the corporate web page, they will be able to collect new subscribers, and their information will be automatically added to the selected postal list.

< /p >

< p > about mailing lists, Andy says, at present, many businesses are buying the way to get the mailing list. Although this method is fast, only a small part of the list lists that are often obtained are in line with the requirements of the merchants. The low quality of the mail list seriously affects the effect of EDM marketing. Andy strongly recommends that merchants carry out "licensed email marketing".

< /p >

< p > the so-called "licensed mail marketing" refers to affiliate marketing, which is not recommended for users who have nothing to do with the enterprise before doing mail marketing.

Andy said that Siqi Spread mail marketing platform helps enterprises start from the first step (mail data collection) and go to the top of mail marketing step by step.

< /p >

< p > Andy reveals that if a company wants to get a high-quality mailing list, it should also do well in the classification and management of the mail data. "Delete duplicate data, if the user's submitted address is incorrect, try to fix invalid e-mail address; for the user data with purchase records, classify the e-mail address according to user's consumption habits, consumption level, region, gender, etc.; in the mail marketing process, use the tracking tool to sort out the data regularly, such as opening the recorded address, pforming the address, and cancelling the address of the subscription."

< /p >

< p > < strong > 2, grasp the sending time and frequency < /strong > < /p >.

What is the time and frequency of group mail in a month? How to set the frequency and frequency of mass mail? What is the amount of attention? These specific data and rules are derived from a large number of practices, which are very valuable to enterprises that are just starting up. If enterprises use the Siqi Spread mail marketing platform, they will get relevant marketing methods and means directly, and save time and manpower cost for P.

Here, Andy shared several preliminary EDM marketing timing rules.

< /p >

< p > sending time: it is not suitable for sending any mail at any time. We must learn to grasp the rules of the customer's schedule and be good at analysis.

Choosing the right time to send mail will get twice the result with half the effort.

For most business people, most of them will open their mailbox at work time, and most of the mail in the inbox will be deleted by one key.

And those who just send out mail during work hours are more likely to be opened than others.

< /p >

< p > sending frequency: the demand of customers is too large to like to receive mail every day, so we need to master time scientifically, send them email invitation mail regularly, send messages to greetings, etc.

< /p >

< p > sending quantity: not sending more and more, the same type of mail can not be sent to 5 customers at most, and the same customers receive up to two copies of the same template.

< /p >

< p > < strong > EDM marketing tool recommendation < /strong > /p >

< p > Andy, director of business development of Siqi software, told Hugo net that the current domestic EDM service providers charge most of them according to the amount of pmission.

Siqi Spread diversified the charging mode according to the different needs of users, such as CPC, CPS and other billing modes, and advocated EDM services that are responsible for the results.

Siqi software is committed to providing efficient, low-cost EDM marketing services for cross-border electricity providers. It can achieve: < /p >

< p > (1) for the needs of different users, provide targeted EDM solutions. After training, users can operate on their own, and can also be outsourced to Siqi and Siqi for all-round services; < /p >

< p > (2) Siqi Spread platform is not only a EDM sending software, but also provides one to one services, cross border foreign trade related exchange activities, regular holding sessions and training sessions; < /p >

< p > (3) provide API interface free of charge, convenient user management, free EDM effect diagnosis service.

At the same time, Siqi also provides free trial opportunities, and enterprises can experience the Spread platform.

< /p >

< p > according to the introduction, Siqi Spread platform has made many explorations. The promotion of traditional EDM is more about sending a volume, often neglecting the user experience, and the Spread platform has been upgraded from the 4.2 era to the 5 era. From the past simple mail delivery, providing tracking analysis, numerous mail templates, development letter push, new product shelves, holiday privileges, exclusive membership to upgrade to the personalized era of e-mail, providing one-stop intelligent solutions for customers.

< /p >

< p > "originally more attention to provide some mail platform function upgrade to the platform will be through the user open letter, browse and other behavior analysis, through intelligent technology, realized the mail" Thousand Faces "(according to user's browsing track / habit, accurate push mail).

This improves the user's opening rate, reduces complaints and enhances user experience.

This also solves the problem of why mail activity is getting lower and lower with the increase of sending frequency.

Andy said.

< /p >

< p > > finally, she reminded a href= "//www.sjfzxm.com/news/index_c.asp" > Enterprise < /a > to pay attention to the EDM marketing: first, pay attention to the problem of knowledge products, send genuine information without false deception and other bad information; two, the consumption habits of users in different countries are very different, and need to differentiate marketing; three, mail marketing should attach great importance to mobile terminals; Si Qi Spread platform automatically chooses PC version or mobile version to push customers according to user's opening habits; four, combines SNS marketing and e-mail marketing, and reconsiders user sharing.

< /p >