Display Skills For Shop Opening

< p > 1, the color of the store should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I am talking about here is not to make the dress and decoration color exactly the same, which will make the store look dull and monotonous, and let the local contrast and obey the whole.

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< p > 2, the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights.

The color of the lamp should also be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling summer clothes), and yellow light gives people a very warm feeling (selling winter clothes).

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< p > 3, the fitting room is very important. Customers make decisions to buy clothes mostly in the fitting room. Now there are many shopping rooms fitting rooms which are simply unsightly (which affects sales). You think, when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite doorknob, try to wear a dressing table to make her comb her hair, still spray fine perfume, do you feel like a princess? (Princess will buy her own clothes) < /p >

< p > note: the third articles mentioned in the wool carpet, dressing table, small perfume and other fitting room items are suitable for high-grade positioning women's clothing, so as not to be stolen.

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< p > 4, shelf space to set aside the walking space, divided into main and secondary channels, the main channel width should not be less than 120 cm, and the width of the secondary channel must not be less than 80 cm.

Image background plate to main entrance or main channel.

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What kind of stores can p sell? Do not stingy your store decoration, thinking that it can enhance the value of clothes for you.

Similarly, a piece of clothing is placed on black marble and then a fine light can be sold to 5000. If it is placed on a wooden block, it will be sold at 500.

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< p > 1, the same collocation.

Put together the same color clothes will give people a very comfortable feeling, single attention to the same collocation not the same style, the same length of put together, so as not to make people feel like a warehouse.

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< p > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > contrast color < /a > collocation.

That is to say, cool colors are used to foil warm colors, such as setting up red clothes with green clothes, placing yellow clothes in blue clothes, placing them on a pole, and not allowing cool colors and warm colors to account for 50%, preferably the ratio of 3:7 or so. It is better to pay attention to 1011101101 (1 generation warm, 2 represents cold) < /p >

< p > 3, reasonable use of living areas.

The so-called living area is facing the area where the direction of the pedestrian flow is the easiest to see, otherwise it is dead zone.

You should put your main push in the living area and put the other money in the dead zone, so that sales can be greatly improved.

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< p > 4, < a href= "//www.sjfzxm.com/news/index_c.asp" > model number < /a > should be mastered.

Some franchisees think that models are more likely to display the effect. In their own factory heap, they are very good at modeling. Actually, they have the opposite effect, which makes people feel that this brand has some "water". The so-called "thing is sparse and expensive".

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< p > 5, reasonable use of living models.

Store salesmen (Guide buyers) are the living models of clothing, which money they wear will be sold, which is a good way to reduce inventory. (the salesperson's body shape is good only). < /p >

< p > 6, < a href= > //www.sjfzxm.com/news/index_c.asp > time > /a > must be in place.

First of all, you need to understand who is the person who buys clothes from you everyday. For example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives or second wives, so you can put some fashionable, expensive and unique clothes in the living area and on the models.

Friday afternoon, Saturday and Sunday are mostly women who work at work. So hang up the ordinary clothes on the living area and the model!! < /p >

< p > 7, store display must have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool, the right side is warm, too inconsistent, and should have a sense of rhythm, just like music.

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