Local Electricity Suppliers Can Rely On The "Pre-Sale Mode" To Grab A Piece Of Cake

The "P. 6" 18 Jingdong has been promoted to become the annual sales festival of Jinjiang enterprises.

This year, the local electricity supplier in the middle of this year to promote the main "pre-sale" brand, but pre-sale mode test the local e-commerce brand supply chain system.

In the "6. 18" promotion of the electricity supplier, can local electric suppliers win a piece of cake by "a href=" //www.sjfzxm.com/news/index_s.asp "pre-sale mode < /a >"?

< p > < strong > > 6. 18, the main selling mode is < /strong > < /p >.

< p > 6. 18 every year is a celebration of Jingdong. Meanwhile, Tmall of Ali group always starts the corresponding mid year promotional activities.

In the 6 and July sales season, many merchants regarded it as a festival to promote sales.

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< p > and this 6. 18, < a href= "//www.sjfzxm.com/news/index_p.asp" > Quanzhou < /a > enterprise play differently.

A few days ago, P introduced the new men's clothing for sale.

"We sell the product 6, 18, and the raw material of the product is still stacked in the warehouse. How much of the product we sell here?"

P company official told reporters that the pre-sale to solve the problems of traditional retail, will be changed through the mode of agent ordering, according to consumer demand for precise selection, businesses can avoid blind production and cost savings.

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< p > in fact, Quanzhou brand electric providers have long begun to "plan layout" for the pre-sale mode.

"The Jingdong 6 / 18 shop celebrates the sale channel, and has exclusive flow and service support.

This is consistent with the development trend of the entire electricity supplier. "

The head of P company said that the pre-sale channel is a new business mode to set up a new product, and the existing measures of the company's electricity supplier are very "tune up", which will be an important channel for new product sales. "We will open up the supply chain, which will greatly enhance the efficiency of the" one-stop "supply chain, such as market information feedback, product research and development, production and sales.

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< p > industry insiders pointed out that in order to increase paction volume and conversion rate, most e-commerce enterprises have increased their performance through discount sales promotion, which has resulted in further compression of the profit margins of electricity suppliers which are not high enough.

One side is the pressure of discount sales, the other is the rising traffic purchase cost, resulting in the increasingly thin profits of many e-commerce providers.

The pre-sale mode or the current pformation of e-commerce tools.

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< p > "this year, many brands have placed orders for us. They are one or two underground orders, and thousands of products have been made in May."

According to Mr. Chen, the head of a garment processing plant in Shishi, from March this year, many cooperative brands in the past ordered lots of orders for processing factories.

It is reported that at present, many garment processing factories in Quanzhou have joined the pre-sale and customized team to provide support for the electricity supplier enterprises.

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< p > < strong > "pre-sale" test supply chain system < /strong > /p >

< p > according to the reporter's investigation, the P company's pre-sale is not a hasty decision, but rather early preparations.

As early as last year, the head of the company resolutely outsourced the production workshop, turned the original warehouse into a logistics center, and concentrated on doing business.

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< p > after more than a year of trial, the sales performance of the company has increased rapidly.

Recently, the company is preparing to launch a brand new pre-sale customization system that will be launched next month.

The company's chief executive said that the new custom system will make use of the customer resources accumulated by the company on the electricity supplier this year, and allow customers to purchase the experience price before the new product is put into operation, so as to verify the market recognition of new products.

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< p > in fact, whether the supply chain is perfect will test the "pre-sale mode" of e-commerce enterprises.

The relevant person in charge of the Jinjiang electricity supplier Association said that at present, the custom mode of the electricity supplier's pre-sale has been very common. But at present, many pformation factories do not have the a href= "//www.sjfzxm.com/news/index_h.asp" > the electricity supplier < /a > garment processing plant, "first production, after sale", so the pressure of inventory is relatively large.

At present, only a few enterprises try "pre-sale", hoping to get closer to the market and reduce inventory risk in this way.

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< p > Wu Bin, manager of Hongxing Erke group operations department, said that the scale of the pre-sale mode is difficult to scale, and it is difficult to achieve certain scale strength and brand awareness. It is also a great challenge to aggregate large numbers of large aggregates with the same consumption demand.

"Pre-sale mode requires businesses to have an efficient and powerful supply chain, with relatively strong capital and strength.

At present, enterprises engaged in e-commerce are either lack of efficient and efficient production and supply system, or are not strong entities of the electricity supplier. It is impossible to achieve the pre-sale mode in one step. "

Wu Bin said.

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< p > on the other hand, the pre-sale mode also makes the management of e-commerce enterprises more difficult in operation.

In fact, the standardization and process of the production line of small batch and variety is a challenge to the manufacturing enterprises in Quanzhou.

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< p > "the pre-sale mode caters to the needs of consumers and increases sales volume, but at the same time, it will also increase the operating costs of manufacturers, for example, there is no way to achieve such large-scale production as before, so that the unit cost of products will increase and the profits of unit products will be reduced."

Deng Youjun, general manager of PINLI brand, told reporters that the current pre-sale mode is more suitable for more important and profitable products. "Not all of them. Most of the products of the enterprise still need to be standardized and large-scale."

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