Brand Driving Strategy In Jinjiang

Jinjiang product quality supervision and Inspection Institute (Fujian shoes and clothing quality inspection center), Jinjiang product quality supervision and inspection center was established in March 1991, Fujian shoes and clothing quality inspection center was established in March 2002, is the quality supervision and inspection institution set up by the Fujian quality and Technical Supervision Bureau in accordance with the law, and is subordinate to Jinjiang quality and Technology Supervision Bureau. It is the third way inspection organization for the society to produce scientific, fair and accurate testing data.

There are 2 management departments and 4 professional inspection rooms, namely offices, quality assurance rooms, shoe plastic inspection rooms, food inspection rooms, umbrellas and toy inspection rooms. Among them, the shoe plastic laboratory provides the report of "Fujian shoes and clothing quality inspection center".

At present, there are 30 employees, including 23 professional technicians, including leather engineering, polymer materials, textile, chemical industry, food, machinery and so on (10 engineers).

More than 200 sets of testing equipment and equipment assets of 5 million 500 thousand yuan.

The Institute was approved by the National Laboratory in June 26, 2003. It is the first national laboratory accredited by the national standard ISO/IES17025:1999 in Quanzhou.

The accreditation covers 90 categories of footwear leather, processed food and so on.

At present, the laboratory has advanced international testing methods, and has established a perfect quality assurance system, which has been built into a large professional and first-class laboratory in China.

"Focusing on customer focus and providing satisfactory service" is our supreme service aim.

Jinjiang metrological verification testing institute, Jinjiang metrological verification testing institute is a metrological verification technical institution established by the government according to law, and a non-profit public welfare institution.

Undertake the work of measuring the value of measuring instruments in the administrative area, and engage in the inspection, testing, calibration and metrological supervision, arbitration and other services of measuring instruments.

There are eighteen public standards in the society, with 11 employees, about 1200000 yuan in fixed assets and a laboratory area of 200m2.

Annual inspection of measuring instruments more than 10000 times, the Institute adheres to the principle of "impartiality, science, accuracy and efficiency", and carries out compulsory verification of measuring instruments such as oil dispensers, pressure gauges, electronic weighing instruments, ground balance, water meters, electric energy meters, fitted glasses and billing devices in the administrative area.

It also provides a first-class service for the society by testing, repairing and installing one-stop services.

Jinjiang Technical Supervision Information Institute, Jinjiang Technical Supervision Information Office was established in August 1992 and is directly under the leadership of Jinjiang quality and Technical Supervision Bureau.

The total number of existing technicians is 9, including 2 senior engineers, 3 quality engineers and 4 technicians.

Main tasks: to carry out the collection and research of standard information at home and abroad, to provide services; to undertake the research, verification and revision of enterprise product standards, to provide technical consulting services before the record of enterprise product standards and to undertake the promotion and application of commodity bar codes in the region; to provide technical services for formulating enterprise product standards and adopting international advanced standards; to carry out WTO/TBT related technical standards advisory services; to carry out product certification, quality system certification, environmental management system certification and quality management training services; to organize, coordinate and manage the work of organization codes in the region by entrusting with superior departments.

In 2008, under the leadership of the higher level departments and the Jinjiang municipal Party committee and municipal government, the Jinjiang quality and Technical Supervision Bureau thoroughly studied and implemented the Scientific Outlook on Development. In accordance with the spirit of the meeting of the quality and Technology Supervision Bureau of the whole province and Quanzhou and the requirements of deployment, the Jinjiang municipal quality and Technology Supervision Bureau focused on the theme of "high starting point development year", implemented the strategy of "quality city and brand promotion", and strengthened the three major safety aspects of "food quality, special equipment and team building", further improving the effectiveness of quality and technical supervision work, and made new contributions to Jinjiang's building of "brand capital", building a harmonious society and promoting the sound and rapid development of the economy.

We should carry out the brand driving strategy, promote the "quality based market" activities, carry out the strategy of "quality city and brand promotion", expand the industrial clusters, enhance the level of industrial development, earnestly serve and guide enterprises to strengthen quality awareness, and create famous brand products as an important part of enhancing the competitiveness of the District, improving the quality of economic operation, and strengthening the stamina of economic and social development. We have nurtured a group of famous brand product groups with good quality, good reputation, large scale and good efficiency, and created a good image of Jinjiang's "brand capital".

Implementation of brand driving strategy.

We should actively guide enterprises to strengthen total quality management, promote the implementation of GB/T19000-ISO9000 quality management and quality assurance standards, encourage and support enterprises to implement brand strategy, give full play to brand effect and enhance market competitiveness.

To assist the superior departments in making good use of the investigation and guidance of declaring Chinese famous brands and famous brands in Fujian in 2008, the products of 8 enterprises such as Huatai and Fengshan are declared to be "Chinese famous brand products in 2008"; 15 enterprises are recommended to declare Fujian's advanced quality management enterprises.

New Kindas (Fujian) Light Industrial Co., Ltd. "graphics shoes leisure sports shoes", Fujian Lotte Food Co., Ltd., "Le long long card, coconut canned fruit cans" and other 26 enterprises 26 "2008 Fujian brand products."

The city has gained 24 brands and 24 items of Chinese famous brand products. The number of famous brand products in China ranks the top of the county level in the country, and 188 of the 156 famous brand enterprises in Fujian.

Implementation of the quality award system.

In April 25, 2008, after the convening of the 1000 people's business meeting in the city's industrial and commercial circles, the municipal Party committee and the municipal government actively commended the commendation awards of 56 brands of 2007 brands, such as Lang Lang, a wave food and so on. The reward funds reached as high as 6 million 440 thousand yuan, which has produced good effects in various circles of the society. It effectively encourages the masses of enterprises to seek quality and create famous brand to further develop, and further encourages enterprises to carry out the quality revitalization work and improve the quality level of the whole city.

- - do a good job in saving energy and reducing consumption.

To guide enterprises to carry out the work of Metrological Inspection, help enterprises establish strong inspection equipment ledgers and weekly inspection plans, expand the business scope of metrological testing, and complete the establishment of standards for measuring and testing the net content of quantitative packaged goods.

We will continue to do a good job in the supervision and management of key measuring instruments, and compulsion to check 14764 times of measuring instruments, of which 1371 are refueling machines, 6510 meters of water meters, 3892 times of electric energy meters, 889 times of pressure meters, 311 times of length type, 125 times of mirror classes, 411 times of temperature, 1248 times of weighing apparatus, 7 times of billing devices.

Set up energy measurement archives of key energy consuming enterprises in provinces and cities, supervise and inspect key energy consuming enterprises in provinces and cities, urge enterprises to carry out verification work of measuring instruments for strong inspection, and promote 73 enterprises that consume over 10000 tons of standard coal in the jurisdiction area to establish and improve energy measurement archives of energy consuming units.

We should carry out special supervision and inspection activities for key energy consuming enterprises, and promote the signing of energy saving and consumption reduction commitments by key energy consuming enterprises.

To implement standard strategy, provide technical support for promoting independent innovation, conscientiously publicize ISO9000 series standards and Fujian provincial standardization management measures, further promote agricultural standardization, give full play to the basic role of standards, and provide technical support for promoting independent innovation.

Strengthen standardization work.

In the enterprise, we actively publicize the "standardized management measures of Fujian" and a number of mandatory national, local standards and a wide range of recommended standards that cover human health and personal and property safety. 113 items of record of enterprise product standards are accepted, including 39 standard reexamination, helping enterprises formulate 74 product enterprise standards, and organizing 7 enterprises such as Xun Xing and Fuma to declare the establishment of the National Standardization Technical Committee or sub Technical Committee (Working Group).

Our city's strong power and Sanli locomotives were awarded the work of the national garment Standardization Technical Committee and the Joint Secretariat of the Standardization Technical Committee of the national garden machinery.

This is another breakthrough in the standardization field of our city's enterprises, which has been encouraged and guided by the municipal government to actively participate in international and domestic standardization activities and standardized technology strategy.

The city has accumulated Crayon Shin, Jin Ba and Sanli locomotives to set up the National Standardization Technical Committee (Working Group) Secretariat.

To guide and drive our enterprises to participate in the revision of standards.

Fujian shoes and clothing quality inspection center takes the initiative to undertake the task of making and revising the national standards and trade standards of shoes and clothing, so as to promote enterprises to correctly grasp and implement standards.

In 2008, Fujian shoes and clothing quality inspection center actively participated in the revision of the 2 national standards, such as "shoelace wear-resistant test method" and "shoe sole no trace test method". As the main drafting unit, the 2 industry standard standards for injection shoes and rubber soles were specifically carried out.

Actively guide and drive Tian Shou, Feng an, Yuantong, Xingtai and other enterprises to participate in the revision of national and industrial standards.

A total of 11 enterprises in the city have become national standard drafting units, and 10 enterprises have become standard drafting units.

This makes our city enterprises join the revision of relevant standards to become a reality, and deepens the connotation of "quality city" and "brand capital".

The implementation of code and bar code system.

The completion of 1560 new code units, the expiration of the replacement, review 8760, further improve the application of the organization code, to provide the city's judiciary with 205 related code information, and the pmission of data information with the city court case management system.

85 members of the barcode technology application system have been promoted and developed, providing technical support for bar code automatic identification technology application and network information management service for nearly 300 thousand products of more than 650 member units in the whole city, and constantly improving the level of modern logistics management of production and sales in our city.

To carry out the inventory work of dairy enterprises, strengthen the supervision of food quality and safety. According to the deployment of the special departments of the higher authorities and the municipal government on the food quality and safety special rectification work, we should conscientiously fulfill the duties of food safety supervision, strengthen the supervision of food production and processing, implement the responsibility system for food safety, carry out the inventory work of dairy enterprises, and constantly increase their efforts to ensure food safety and safeguard the health and safety of the people.

- - carry out the inventory work of dairy enterprises.

After the Sanlu infant milk powder incident, the dairy enterprises should carry out the inventory work in strict accordance with the deployment of the higher authorities and the municipal government, so as to ensure that the dairy production enterprises inspect the raw materials and products and strictly control the quality and safety.

A total of 108 food production enterprises were surveyed, and 52 food processing enterprises, including milk, milk, whey powder and so on, were screened out. The main products were toffee, chocolate, milk drinks, cakes, biscuits and so on. 52 enterprises were selected for spot checks. The main inspection items were the detection of melamine contamination in raw milk and finished products. 127 batches of 127 samples were selected, among which 115 batches were qualified and 12 batches were not qualified.

Sealing up 10.4 tons of unqualified raw milk powder and 0.328 tons of unqualified finished products, and ordering enterprises to recall unqualified products.

Implementation of the responsibility system for food safety.

We should establish and improve the responsibility mechanism for food quality and safety supervision, and implement the responsibilities of food safety supervision to specific units and specific personnel. At the same time, we should strengthen lateral ties and form a regulatory mechanism closely related to all relevant departments, town governments, streets, villages and communities.

The quality supervision system of the city has recruited 29 town level safety supervisors to form an effective food safety supervision network. It helps to carry out supervision, spot checks and regular inspections of food quality and safety in the region, and inspect and inspect food production and processing enterprises and small workshops.

- - carry out special rectification of food safety.

We should strengthen supervision from the source of production, intensify law enforcement, and carry out law enforcement inspection activities such as undocumented investigation, unqualified post processing and so on.

A total of 420 food production enterprises were investigated, and 49 cases were investigated and dealt with. The total case value was 178 thousand yuan, and 120.5 tons of inferior food such as drinking pure water and seasonings were destroyed. The 9 enterprises were ordered to suspend production and rectification, and the penalty was 128 thousand yuan. Strengthening the post processing work of the unqualified quality sampling inspection, issued 129 orders for rectification of the unqualified enterprises, and 72 enterprises received feedback from the enterprises.

Set up the system of "quality supervision and warning into shopping malls", and organize 60 quality supervision bulletin boards on the bulletin boards of 20 main supermarkets and shopping malls in the city, so as to raise the awareness of the whole people for food quality and safety supervision.

At the same time, commercial enterprises should be notified of food products that were included in the scope of QS certification, but did not attach QS marks and failed to supervise and inspect the products. A total of 13 supermarkets in 500 supermarkets (packages, boxes) of unqualified food were disposed of under the shelves. The value of the products was 4 thousand and 500 yuan.

We should promote the strategy of developing science and technology and improve the quality of service. We should focus on the decision making of Jinjiang municipal Party committee and municipal government to foster industrial clusters and build quality inspection system, and promote the strategy of science and technology inspection.