The International Trend Of Domestic Women's Wear Is Lack Of Personality Design.

< p style= "text-align: center" > < img src= "/uploadimages/201405/15/20140515034717_sj.JPG" align= "center" border= "0" alt= "/" < < > >
< p > with the entry period of the domestic women's clothing market, the problems such as homogenization, fabric import and international fashion are becoming more and more prominent. From inside to outside, are Chinese women's clothes showing the international standard, are they really suitable for Asians? < /p >
< p > < strong > lack of personality < /strong > < /p >
< p > < strong > follow the international fashion trend < /strong > < /p >
< p > reporter recently found that the homogeneity of domestic dress design is very serious. No matter from the profile or the selection of popular elements, it is always familiar. After visiting the women's clothing counters of many shopping malls in Beijing, the Beijing Commercial Daily reporter found that the probability of women's clothing design crash is very high. < /p >
< p > for this reason, Kang Lanxin, Dean of the school of dress and collocation, said that the overall design level of domestic women's clothing is far from the developed countries in Europe and the United States. The main reason is lack of creativity and serious plagiarism, but the market reaction is not bad. Therefore, many brands of clothes look almost the same, but sales are good. < /p >
< p > analysts pointed out that in the context of globalization, consumers need to show their internationalization through clothing, but Europeans are very different from Chinese people in aesthetic orientation. Copying and copying will only play the same role in the world. Liu Wei, the top ten fashion designer in China, told the Beijing Commercial Daily that many of the two or three line brands lack their own design concepts, the style is not obvious, the imitation phenomenon is serious, and the influx of foreign brands in recent years, the high-end market of the domestic women's clothing is almost occupied by foreign brands, and the international competition of the domestic women's clothing market is more obvious. < /p >
< p > < strong > weak design < /strong > < /p >
< p > < strong > fabric poor lead to backward < /strong > < /p >.
< p > in recent fashion conferences, many viewers were not designed to attract, but exclaimed the fabric. < /p >
Chen Weiyi, founder of P > EKOKO Cr e ateur, believes that fabrics are the foundation of clothing, and advanced ones are more likely to make better high-quality clothing. Kang Lan Xin believes that Chinese consumers' recognition of clothing quality is much faster than that of clothing aesthetics. In a society with rapid transformation and rapid accumulation of wealth, people usually think that good fabrics are good clothes, and this understanding is incorrect. < /p >
< p > facial science is the carrier of designer's from manuscript to costume, and fabric design is also part of costume design, such as fabric shape, pattern and pattern, art processing, etc. The same type of clothing, due to the different fabric performance, its clothing style, craft, technology and color, form, visual effect, haptic effect will also change. At present, the domestic brand of women's clothing relies more on imported fabrics, and also makes the price remain high. < /p >
< p > Liu Wei said that most of the high-end fabrics need international procurement. Apart from the poor color fastness, color deviation and other aspects of exposure to the gap with developed markets, the most questioned is the lack of original design ability of domestic women's fabrics. < /p >
< p > < strong > market segmentation < /strong > < /p >
< p > < strong > need to break through the personality checkpoint < /strong > /p >
< p > clothing color matching and fashion style can show personal taste, so personalized service still has potential. In addition to tailoring and tailoring, there will also be high standard personalized design and customized services to meet different consumer needs. < /p >
< p > China's women's wear market is becoming more and more mature, and personalized demand will also be higher and higher. < /p >
"P" earlier, in the China International Fashion Week, there was a "fashion world" fashion show praised. Chinese elements such as quintessence art ink painting, ancient Chinese paper cutting art, and almost lost ceramic ice crack patterns have been integrated into the design. Combined with fashion trends, innovative technology and high-tech environmental protection materials, the design concept of the designer has been better presented. < /p >
< p > a senior costumes commentator in China said that in the long run, those who can represent the Chinese designer should be those designers and brands who insist on originality and combine oriental aesthetics with western aesthetics. < /p >