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Five Key Words Of Clothing Store Management

2014/4/30 21:02:00 13

ClothingManagementBusiness Strategy

< p > personality: if you exclude a small clothing store that mostly comes from low-grade wholesale market and operates low price as "characteristic", "small shop" is the endorsement of personality and customs protection.

Many shops are increasingly displaying their individuality and winning in the sea of "shops".

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< p > instead, the brand produces all kinds of clothes that do not necessarily reflect the designer's personality, but it must be the most suitable for most people in the market.

Such design is inevitable.

In the eyes of "a href=" //www.sjfzxm.com/news/index_c.asp "/a", it tends to be dull and stereotyped.

This is the survival space of small clothing stores.

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< p > Fashion: there is no doubt that the trend of small clothing stores is always faster than that of shopping malls. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from small shops.

This is the key to the survival of small clothing stores.

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< p > material benefit: This is known as "real benefit" instead of "cheap", because now the price of small a href= "//www.sjfzxm.com/news/index_c.asp" > clothing shop < /a > is no longer a cheap pronoun, the average price of many shops is up to seven hundred or eight hundred yuan, and some goods are even thousands of yuan.

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< p > but compared with shopping malls, < a href= "//www.sjfzxm.com/news/index_c.asp" > franchised store < /a >, the same price of clothing "gold content" is often much higher, the mall brand generally contains a lot of rent, advertising, management, cost, and this is precisely the small shop for us to save.

Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.

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< p > closeness: do not recognize the attraction of individual clothing store to you, or cute or spicy, or aesthetical environment, although there is no rigid shop name shop, but a lot of pleasant personal color, you can see the owner's ingenuity.

Compared with shopping in large shopping malls, the customers prefer to have a little mysterious feeling in a small private space.

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< p > flexible: unlike shopping malls and franchised stores, there is no suspense in the price tag. Most small clothing stores can bargain. The price of uncertainty will certainly bring psychological stimulation, although the process of price cutting will also make people headache, but the subtle feeling of ups and down is also exciting.

One of my friend's remaining secrets during work is to rush into the store and fight with the shop owner for several rounds.

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