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Successful Management Of Clothing Retail Stores

2014/4/29 20:10:00 39

Clothing IndustryRetail ShopManagement Experience

Differentiation is the only way to create a strong enterprise. It is difficult to distinguish between them. Anyone who finds it easy to do it is not suitable to survive in this enterprise. If anyone fails to do so, it will be the same.


We have such a staff management system in a shop, "no banquets and colleagues!" but this is not the whole thing. There is another "company must have more colleagues" at the boss. Another time, a document in one of our boss's laptop deeply attracted me. All of the pictures stored in it were employees' photos of eating and traveling at different times and places. The experience of these excellent shops tells me, "the more employees eat and drink together, the better the shop business is!"


Our colleagues from 8:00 in the morning to 9:00 in the evening, twelve hours, and 1 years and 365 days, if we ask our boss not to sell clothes, is sitting in the store for 6 hours, I am afraid I can not bear it! Hard work really! But work can be bitter, but work can not be full of fun! Let employees work full of fun, so that your employees can accompany with joy anywhere, and this is always the responsibility of store managers.


Through those Rules and regulations Through those old photographs, I understand that giving employees pleasure and learning to celebrate is always the most effective way to motivate the whole organization. Let's listen to the teachings of the sages and gentlemen: good words, three winter days, bad words, a cold June, a bad man, a dead man! In the shop, our bosses and managers should not be relieved of some small failures. We must try our best to celebrate even a small victory, cheer for our staff, and do not have to spend too much money, a snack or a dinner can be done. Our task is to keep our employees with joy. Of course, we must create good results.


Every time we go down to a store, we Shop staff Of wages How does the wage compare with the competitive brand, whether the wages of the employees can be paid in time and in full, and how much the monthly loss rate of our shop is, whether the situation of the deduction of wages caused by the loss of goods has been properly solved, and so on, I am particularly concerned about these problems. In addition, when I open a new store to set up a wage system, I will tell my boss that as long as we have money to make money, we would rather let our profits be thinner. The wages of employees must also be higher than those of our competitors, and we should have a bottom but not top. Why? Because I know that the river is full of water, and only the employees have it, the boss may have it!


"The river is full of water," which is a famous quote by President Zhang Ruimin of Haier in pursuit of the change of ideology. He said that changing words is a new concept. Zhang Ruimin's philosophy of making home appliances can become a philosophy of our franchised chain store operation. Practice has proved that not only can it be applied, but also it is entirely applicable. From the natural law, the water of the big river comes from the river, and the rivers have no water. There is no water in the big river. If the small river does not provide the water for the big river, it will rely on the big river to supply the water, and the big river will kill it sooner or later. So the river is full of water and big river. To make yourself available, first of all, let your employees have; if you want to succeed, first of all, ensure the success of your staff.


Last time with our support staff, we went down to the grass-roots level to investigate. Originally, I always thought that although our brand had a certain gap with the competitors in the central city, but in the two or three tier market, we had overtaken our opponents and left them far behind, but in fact, far from it! I always thought that after the Spring Festival, we started more than 60 shops, which were very, very fast, very great. On this trip, I was surprised to find that there was still faster than us.

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Read the next article

From Ordinary Employees, They Can Always Be The Boss.

The whole enterprise starts from the top leadership, and the effort of the boss determines the efforts of the whole company and its employees. All the reform of the shop must be emphasized, valued and demonstrated by the boss before it can blossom and blossom. The boss is the boss, but always remind yourself that starting from the staff, starting from ordinary employees can always be the boss, only to become a big boss!