New Market Favorites Provide New Opportunities For Shoes And Clothing Brands

< p > the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank".

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Last year, when Peng Liyuan made his debut as a "first lady", the attraction was not only the noble and unique temperament, but also the charming set of "a target=" _blank "href=" //www.sjfzxm.com/ "dress" /a ", which also made a small number of high-end custom brands popular overnight.

"Exceptions", "useless" and so on, which are not well known for the consumer market, are quickly pushed to the spotlight.

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< p > < strong > handcraft customization has become the new favorite of the market < /strong > < /p >

The word "P" is derived from Saville street, which means tailoring for individual customers.

As the simplest form of customization in handicraft industry, ancient and modern Chinese and foreign have experienced this period.

Among them, clothing custom has already appeared in our country, mainly serving royalty and dignitaries. The royal clothing manufacturers are regarded as the early high-end custom practitioners, and shoe customization is also very common abroad. The advanced hand-made shoes originating in Europe have a history of nearly 200 years, and are widely distributed in shoe making workshops in London, Paris, Munich, Vienna and Budapest.

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< p > with the entry of industrialized society, the custom economy has been quietly lost.

Large scale industrial production and the massive and standardized commodities it brings to consumers can only be chosen passively.

People who accept stiff faced goods fall into the rapidly developing economic and social process. Customization has become a forgotten and extravagant dream.

Over time, the phenomenon of oversupply under industrial production has emerged, and the pressure of competition in the industry has increased. Seeking differentiation is forced to become the condition for enterprises to survive. Based on this, customization has come back again and has become a new economic mode highly praised by the market.

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< p > in the custom industry, there are also "three, six, nine, equal" respectively. The high-end manual customization represents the highest level in this field.

In the concept of "tailored", "high-end" means high quality materials, exquisite workmanship, high quality natural materials, and the price is often several times or even dozens of times that of ordinary fabrics. "Pure hand-made" is more specific and exclusive. Compared with machine processing, hand-made clothing and shoes will be more comfortable and close, and will cost more time and energy, so it will be more valuable.

This way of consumption is deeply valued by high-end consumers. More and more people are beginning to prefer high-end hand-made products, so that the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "will create only two shoes and clothing products according to their body data, style preferences and style and temperament, not only to highlight the outstanding identity and taste, but also to experience unparalleled products and services.

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< p > < strong > the opportunity for local high-end brands to meet development opportunities < /strong > /p >

< p > in Rhodes's public relations and Ipsos Market Research Group jointly released the Chinese luxury goods report, data show that the future high-end, niche high-end high-end brand will usher in rapid development.

As early as the 2012 China International Fashion Week, the seven wolves were the first to introduce the "celebrity high order" series.

Through the 3D body measurement system, the customer's body data are obtained and modified according to the customers' preferences. After the electronic orders are determined, clothing design and plate making are finished, and finally production is carried out. It takes only two or three days from data acquisition to the completion of the garment.

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The Constitution also believes that standardized and industrialized products are no longer suitable for people to face higher requirements. Enterprises, with strong comprehensive strength and excellent R & D team, have launched the "handon" brand of high-end handmade men's shoes with the core of Goodyear's welt technology. With the aesthetic design of Italy palace as the design blueprint and the modern fashion of urban vitality, the top-level scarce leather materials have been selected. With the handmade customization technology handed down from Europe for thousands of years, each pair of shoes has been processed by up to 360 craft techniques with 12 years of experience and 20 months' experience. < p > in addition, general manager of Guangzhou arbon apparel Co., Ltd.

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< p > compared with scale production, customized shoes and clothing products are still a niche market in China. However, with the continuous improvement of living standards, there will be more and more individualized and quality a href= "//www.sjfzxm.com/news/index_s.asp" > consumption < /a > groups to join in this line.

On the other hand, a number of domestic high-end brands such as "exception" and "Upton" are emerging. They will also lead the new fashion trend and create the future of high-end hand-made customization market.

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