The Brand Of Women's Shoes Is Closing Shop.

< p > the brand of Daphne, Dadong and Yi Kang, which once spread all over the streets of Jiangcheng, are a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a >. Recently, many stores have quietly closed down, and the storefront still in operation is also the promotion of "buy one get one" and "199 yuan two pairs" on the new brand.

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< p > industry insiders say that frequent discounts and electricity supplier shocks make women's shoes industry enter the stage of survival of the fittest. Consumers may as well take advantage of aircraft to pick up cheap products.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_x.asp" > brand women shoes < /a > shop discount discount "/strong > /p".

< p > "how can Daphne, crescent, Dadong and other women's shoes shop lose a lot?" this makes summer shopping lady often puzzled.

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< p > yesterday, reporters saw a shopping mall near Zhongnan road in Wuchang. The original Daphne store was closed, and the "Daphne" imprint remained on the door sign.

Along the mall of Wu Luo Road, another Daphne store was closed.

Another CNE store for women's shoes is now hard to find.

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< p > reporter then contacted Daphne brand Yong en investment (Group) Co., Ltd. Wuhan Distribution Department, a staff member said that Daphne will no longer increase franchisees this year, and some of the shops are renovated.

For the specific number of shops and the reasons for the recession in Wuhan store, she said it was not convenient to talk more about it.

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< p > according to the first quarter operating data of Daphne and 1000, the number of stores in China is also shrinking, except for the same store sales. The number of stores in the country is shrinking: Daphne has reduced by 53, and the number of stores has decreased by 54.

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< p > with brand women's "off shop style", it is the "promotion tide" of stores.

Reporters in Jianghan Road, Zhongnan Road, Optics Valley square and many other women's shoes shop to see, the new just listed on the discount: "Xia new product, low to forty percent off, the new full 99 minus 50 yuan" and so on.

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< p > < strong > > a href= "//www.sjfzxm.com/" > electricity supplier < /a > impact on middle and low end women's shoes Market < /strong > /p >

< p > "I buy shoes now, the psychological price is calculated at half off of the price."

Ms. Wu of Optics Valley said that in recent years, the discount of women's shoes is getting bigger and bigger. She and her friends are used to the half off hits.

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< p > "price war is very frequent."

Lu boss, who has been engaged in women's shoes for six years, introduces that the low-end women's shoes market is homogenized and the brand personality is poor. So the price war is the only way to attract customers, and the price war will undoubtedly encroach on business profits.

He said, compared with 2009, the sales area of Wuhan business district has nearly doubled in the previous year, but the total sales volume of the shopping mall has increased by nearly 7%, and the profit of the shopping center has been diluted. The rent of the shops is growing at 10% per year, and some brands will not be directly eliminated if their brand advantages are not obvious.

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< p > in addition, the impact of the electricity supplier is also one of the reasons.

"Consumers with a unit price of less than 300 yuan are most concerned about prices, and they are not so concerned about the quality of service and the fashion of shoes.

At present, the mainstream of online sales of shoe products just meets the psychological needs of these consumers, and has taken a large number of customers to make these women's shoes brand more difficult to survive.

Lu boss said.

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< p > more than many people in the industry believe that it is now the period when women's shoes < a href= "//www.sjfzxm.com/news/index_p.asp" > Guan Dian < /a > began to focus on the outbreak. In the next 3 years, women's footwear industry will enter the stage of survival of the fittest.

At present, reducing the number of franchisees, opening more direct stores, and expanding the number of stores to upgrade the quality of stores is becoming a train of thought for many brands to adjust.

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