It Is Imperative To Explore The "All Channel" Retail Mode In Department Stores.

P, Xinhua has been seeking to pform from traditional retailing to e-commerce integration in recent years.

Last year, the company signed two cooperation agreements with Alibaba to jointly develop B2B and O2O fields, and also joined hands with Tencent to launch cooperation based on WeChat platform.

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< p > 2013, Wangfujing joined hands with McKinsey and IBM to launch a strategic pformation. With the application of new technologies and the construction of all channels, we actively promoted online multi-channel development and integration of online and offline O2O resources.

At the beginning of the year, the Wangfujing online shopping mall (w w W.Wang fujing.com) was formally launched. At the end of the year, Wangfujing APP platform and WeChat service number appeared, and 5 stores WIFI online.

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< p > the headquarters of Tianhong shopping center in Shenzhen has actively invested in WeChat, < a href= "//www.sjfzxm.com/news/index_c.asp" > Mobile Internet < /a >, online shopping mall and other online platforms in recent years.

Recently, news is coming out to plan the construction of convenience stores, and strive to open in the middle of this year.

If the convenience store is planned, it will help to get through the online and offline businesses.

In addition, Wanda, Bailian, Yintai and Xujiahui mall have built their own e-commerce platforms.

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< p > however, due to various reasons such as high cost, unprofessional operation and logistics distribution, the self built e-commerce website of new one, century shopping, Wanjia Moore, and the United States and the United States has been suspended.

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< p > Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, believes that the "touches" of physical stores are still in the initial stage, and are in a weak position before the mature electricity providers. Now the electronic business platform has entered the "oligopoly" competition stage, and no longer has the conditions for entrepreneurship.

The small business in the industry is still in a weak position in the face of Tmall, not to mention the entity store is still a novice in the field of electronic commerce.

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Besides "P", "department store" also accelerates the innovation of entity business format, expands diversification and enriches the combination of formats.

For example, Wangfujing has actively developed shopping centers and Oteri J formats in recent years; Xinhua has tried to diversify and increase investment in commercial real estate; Tianhong shopping mall has also been actively pforming existing entity stores to < a href= "//www.sjfzxm.com/news/index_c.asp" > shopping /a, commodity theming and Internet pformation.

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< p > more significant is that under the joint mode, some leading enterprises have begun to explore self run mode. For example, at the end of 2013, Wangfujing group tried to launch its own brand fir st wer t men's shirt store in Beijing department store and Shuang an mall.

This bold innovation from the perspective of goods management mode will be an important point for the general merchandise industry to enhance its core competitiveness in the next stage.

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< p > of course, it is important to point out that the retail industry dominated by department stores can not afford to belittle themselves. They still have their own unmatched advantages.

Sophisticated shopping environment, enjoyable shopping experience and personalized service are all the "trump card" of the department store, which can not be replaced by the electricity supplier.

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< p > experts believe that face-to-face sales will never disappear. The fierce competition between the old and new formats can not destroy anyone.

Department stores need to learn from the new industry and strengthen their inherent advantages.

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< p > for this, Guo Tai Junan researcher Meng Meng, Tong LAN and Jiang Wenzheng pointed out that the "full channel" pformation will be the development direction of the retail industry (including online and offline) in the future. Although the "a href=" //www.sjfzxm.com/news/index_c.asp "/a" has changed, the commercial essence is always providing consumers with better products and services at low cost and high efficiency.

Compared with offline retailer and online e-commerce, the competition in channel efficiency is more optimistic about offline retailers' competitiveness in commodity resources and services.

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< p > next, relying on the huge scale advantage of technology and online, the "full channel" pformation will be more integrated from online to offline.

As an integral part of the whole channel, the offline retail value is expected to be reshaped.

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< p > in addition, under the "all channel" trend, the diversification of channels makes the profit of offline retailers relying on the channel itself to produce asymmetric information will gradually disappear, and the future profits will come more from their own commodity and service operation capabilities.

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