How Should Clothing Brand Attract Investment And Open The Market?

< p > for many brands, especially the new market brand, investment is the most important step to open the market. Under the current market situation, the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "dealer team is also mixed up, good and bad, how can you recruit the most suitable partner?" /p >

Before P, you have to make a scientific planning and design of your channel on the basis of your brand positioning, give your channel a positioning and choose the most suitable channel mode.

At present, the mainstream clothing sales mode mainly has the following kinds: < /p >

< p > < strong > 1, wholesale mode < /strong > < /p >

< p > goods are mainly sold through wholesalers in some large wholesale markets, because wholesale markets have a wide range of radiation, and many large wholesalers have sales outlets all over the country. Their network can quickly spread their products in the market and quickly realize the withdrawal of funds.

This is a common sales mode of some low and medium grade products in China.

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< p > < strong > 2, concession way < /strong > /p >

< p > chain franchising is adopted. Franchisees develop direct franchisees or franchisees develop terminal franchisees.

Terminals operate according to a unified brand style.

Nowadays, the brand of casual wear is mostly operated by franchising.

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< p > < strong > 3, agent mode < /strong > < /p >.

< p > this mode generally divides the market of the national a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > market into several market areas according to the regional characteristics, and sets up agents in each region. The authorized agents are fully responsible for the sale of products in the region, and the agents develop and manage subordinate terminals.

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< p > < strong > 4, sub company mode < /strong > < /p >

< p > manufacturers directly set up branches in various regions, directly develop and manage terminal businesses by branches, or set up self run stores and enter shopping malls, supermarkets and so on.

Which channel mode will your brand adopt? After you have determined your channel positioning, you can do business invitation.

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< p > < strong > usually clothing enterprises are mainly through the following ways: < /strong > /p >

< p > 1, through media advertising investment, it is a relatively fast way to enter the market through the dissemination of investment advertisements in the media, which is a relatively fast way to enter the market, but the cost is high, and most of the information is conveyed to the unwanted customers, which is a waste.

Because of the large amount of information, staying stable and long storage time, the general print media is suitable for investment advertising.

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< p > 1, media selection industry media: < /p >

< p > the main content of this kind of media is all about clothing, so it has a great influence in the industry, and the readers are also mainly in the industry, such as: "China clothing news", "clothing times", "clothing and clothing business information", "Chinese clothing", "clothing industry" and other media.

Of course, the industry media can also further subdivide, make underwear can choose "underwear wind", "fashion underwear" and so on, make adjustment clothing can also choose "beauty fashion magazine", "health and beauty" and so on.

Professional media: China currently has the best professional graphic media for attracting investment: Three: Sales and marketing, business, and China business newspaper.

Customers who have been recruited through such media may not have experience in clothing industry, but they generally have a more advanced market operation consciousness and are more competent in market operation, but the prices of these three media are relatively high.

Popular media: for example, "bosom friend" and "family", because its circulation and influence are very large, and the clothing industry is also low from the threshold. It can also attract some investors who have idle funds and interests.

Many enterprises often only publish advertisements in this kind of media. It is hardly known that this is also a good carrier for investment. Of course, it depends on what grade your brand is positioned. Generally, this type of media is only suitable for popular brands.

The author has operated two clothing brands in this kind of media, and has achieved good results.

Now, the rapid development of new media such as Internet has provided another effective way to expand investment.

With the rapid growth of Internet users in China, the daily click rate of many garment websites has exceeded hundreds of thousands of times, and the Internet has gradually become a new media source for investment promotion.

In addition, the large-scale outdoor investment advertisement in the main location of the clothing wholesale market can also play a good role in attracting investment.

The choice of media should be chosen flexibly according to the target of investment. For example, a strong media in the region can be selected for investment in a certain area.

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< p > 2, the content of investment advertising must be attractive. Because there are too many clothing brands, you must convey your product information in detail and join certain policies in the limited layout, which can effectively attract the eyes of the franchisees and arouse interest.

Clothing advertising is often more attractive and attractive.

Also, remember, investment advertising takes the advantages and disadvantages as the principle, focusing on your strengths.

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< p > two, the investment promotion association is the most effective way to direct investment promotion for target customers, and the combination with product launches (fashion show) can often achieve good results.

Usually, the investment promotion requires the following process: < /p >

< p > 1, identify target customer groups.

Is it a national investment promotion or a regional investment promotion? < /p >

< p > 2, determine the theme, time and place of the Investment Promotion Association.

Is it based on the strength of the company, or is it mainly based on new products? There are other major events involved.

For example, when an enterprise was launching its 10th anniversary celebration of the company, it launched its second brand and invested in the whole country. It also launched a "ten year classic" course, reviewing the fashion exhibition, and won the high recognition of the customers. Many new customers were convinced of the strength of the company.

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< p > 3, sending invitations and publicity materials to target customers.

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< p > 4, choose to implement the model, confirm the fashion show and other promotional matters.

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< p > 5, advertising in the effective media.

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< p > 6, telephone tracking customer participation days before the meeting.

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< p > 7, determine customer's catering, accommodation and other matters.

The most influential entrepreneurial network platform! China Venture website! < /p >

< p > 8, meeting, showing the strength of the company, elaborating the company's sales policy, joining scheme, model show show products, etc.

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< p > 9, negotiate contract.

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< p > 10, relevant personnel carry out business follow-up.

The general regional investment promotion activities are very effective in the form of investment promotion, organization and operation is relatively easy, and the cost is not very high.

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< p > three, exhibition investment, there are many kinds of clothing and accessories exhibitions. The most influential one is the annual CHIC China International Clothing and Accessories Fair held in Beijing every year. The exhibition can be regarded as a large event in the apparel industry. At this exhibition, many famous manufacturers, agents, raw materials suppliers, underwear workers and so on can be seen.

If you can cooperate with the fashion show at the exhibition, you can show the company's strength and product information directly to the target customers.

< a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Show < /a > now there are more subdivision, such as casual wear exhibition, underwear exhibition, children's wear exhibition, women's Wear Exhibition and so on.

Each exhibition directly faces the target audience. You can choose to participate in the appropriate exhibition according to the ownership of your product.

However, with the rapid development of the exhibition economy, there are too many exhibitions. The results of the exhibition are different and the quality of the host team is different.

Some exhibitions have little impact on themselves, but they exaggerate in publicity, resulting in many exhibitors failing to reach their intended targets.

Therefore, before attending the exhibition, you must know something about the sponsor of the exhibition and the history of the exhibition, so as not to be fooled.

It is necessary to keep up with the promotion and promotion in the exhibition. Investment in the exhibition is actually a direct game with the competitors. It needs the strength and style to speak, how to be different and how to stand out. Please think carefully before attending the exhibition.

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< p > four, personnel investment personnel directly face the target customer group, mainly through the effective communication of personnel to serve customers, the cost is relatively low, but the speed is slow, and the quality requirements for people are relatively high.

This method is generally suitable for market maturity, and it is more appropriate to replace customers or invest in new small areas.

The general steps of personnel investment are as follows: < /p >

< p > 1 collect relevant customer information.

Such as customer management, reputation, financial strength and even their personal preferences, and so on, know oneself and others, in order to be in a favorable position in the negotiations.

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< p > 2 telephone call.

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< p > 3 talk, communicate and persuade customers.

Take note of the relevant publicity materials of the company so that customers can have a comprehensive understanding of the company.

Of course, there are many ways to invite investment. You can also introduce customers through friends, and sometimes some customers will take the initiative to find them.

The key is to see what kind of resources your company has, the best is the best, and to recruit good partners is a big step for the success of the market.

Owners of clothing, please pay attention to the details and skills of < a href= "//www.sjfzxm.com/news/index_s.asp > > investment < /a >.

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