UNIQLO Co Operates With Commercial Real Estate To Seize The Chinese Market

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Less than a month after landing in the Hong Kong stock market by the parent company a href= "http://sjfzxm.com/news/index_s.asp" faster than /a > P, the clothing retail brand from Japan (UNIQLO) accelerated the pace of expanding the Chinese market.

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< p > March 28th, < a href= "http://sjfzxm.com/news/index_s.asp" > UNIQLO < /a > Southern China flagship store was officially opened in Victoria Plaza, Guangzhou.

Victoria Plaza is a newly acquired commercial shopping center in Yuexiu of Yuexiu group.

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< p > UNIQLO expects that by 2020, the total number of stores in Greater China (including Mainland China, Hongkong and Taiwan) will exceed that of the Japanese market, reaching 1000, becoming the largest apparel retail market.

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< p > according to the listed information of HKEx in HKEx, as of November 30, 2013, the company had 856 Japanese UNIQLO stores, 512 overseas UNIQLO stores, and 251 Chinese UNIQLO stores.

But Pan Ning, senior executive vice president of global marketing group and CEO of Greater China in UNIQLO, said that at present, UNIQLO already owns more than 260 stores in more than 50 cities in China.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > dress > /a > the market scale is expected to grow from 224 billion 600 million US dollars in 2012 to 8.3% in 2017 and become the largest clothing market in the world.

At present, China has become the largest overseas market of UNIQLO. "

Pan Ning said.

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In order to seize the Chinese market, cooperation with commercial real estate has become a necessary link for garment retail brands such as UNIQLO, < a href= "http://sjfzxm.com/news/index_s.asp" > ZARA < /a > to enter the most consumptive potential cities in China in order to seize the P market.

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< p > < strong > UNIQLO and Nagao Zhimin collaborated in designing T shirt < /strong > /p >

< p > UNIQLO continues to explore the international market, and design new T-shirt series with Pharrell Williams and Pharrell a href= http://sjfzxm.com/news/index_s.asp.

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< p > two people have designed a series of men's and women's T-shirts and baseball caps, all printed with quotations from Farrell Williams.

UNIQLO hopes to create a dynamic brand image and culture around the world through such cooperation.

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< p > UNIQLO launched a fashion series including 70 products in collaboration with Chanel brand supermodel last month and French designer Ina Delaflasan de la Fressange (In s).

The brand, founded by Tadashi Yanai, is eclectic and aimed at developing overseas markets.

The brand opens many branches in foreign countries, and there are 850 branches in Japan.

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