JKJY By STELLA Cross Boundary Cooperation To Push New Season Limited Shoes

JKJYby Stella flagship store

JKJY by STELLA, the fashion men's shoes brand, held a 42 day POP-UP-STORE Limited shop activity in Beijing's high-end landmark shopping mall on -4 24 March 14th. During this period, JKJY will cooperate with the Danish fashion brand A QUESTION OF for the first time, while choosing the Department of Lafayette as the starting point for the limited joint venture.

After that, the joint limited money will be sold in JKJY Shanghai Huaihailu Road and Beijing Sanlitun flagship store.

Season shoes are on the market.

On the 14 day of the event, Beijing's fashion media, celebrities, and many domestic supermodel gathering activities were bustling. During the period, the layout of the limited shops is very different; bold black walls, predatory beast totem, fashionable mirror decoration, concise store display, all kinds of elements blend together to convey the purpose of brand "Less is more". The launch of the joint limited footwear is displayed in the most revealing window location in the store, so that all guests can watch it.

Season Limited Edition

The joint limited shoe section launched by this event also adopted the black color used by A QUESTIONOF brand as the main tonal. It incorporated the beast design of lion and tiger into the design of shoes, as if putting people in the dark jungle and hiding dangerous beasts everywhere. Darkness, fear, suffocation, humid and sultry heat attack people; so we break through the tradition, abandon the darkness, pursue the bright with the spirit of exploration, and find new bright spots.